It will give away 13,000 Happy Value burgers to recruits at the world’s largest boot camp.
According to Korea Times, an affiliate of the burger brand said that CEO Cho Ju-yeon and KATC Commander Maj. Gen. Koo Jae-seo signed an agreement at the Korea Army Training Center in South Chungcheong Province where army recruits go through five weeks of military training.
The supply of burgers will come from the newly opened Nonsan McDonald’s store nearby. They have plans to deliver 500 burgers at a time, completing the offer of 13,000 burgers before 2018.
McDonald's Korea also plans to offer free meals every week to recruits who are not visited by their families. The company vowed to cooperate with the KATC as well, to contribute to the community and to encourage recruits and soldiers to be the best they can be.
"I'm happy to encourage army recruits, who are enduring hard times for the country and the people," Cho said. "As we opened a store near the boot camp, McDonald's Korea will actively contribute to the community, recruits and soldiers."
The Mcdonald’s Korean CEO also ordered the Seoul Station store to sell Big Macs and other hamburgers in the morning for parents who were traveling by train to visit their sons in the military.
Following this, the Seoul Station branch has become the world's only store selling hamburgers in the morning.
"Despite opposition by some executives, the CEO pushed ahead with her decision, as she was concerned about young soldiers like her 19-year-old son," a McDonald's Korea official said.
Photo credit: Investor's Business Daily
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