, China

Apple Pay aims popularisation in China

It offered big discounts at major retailers.

According to Campaign, the mobile payment application has launched in China in February 2016. Whilst the market is presently dominated by Alipay and WeChat Pay, Apple Pay is working towards leveraging its Chinese user base by offering big discounts at major retailers.

From July 18 to 24, Apple Pay users received discounts of up to 50% which could be used up to 50 times. Offline retailers in the promotion included: 7-Eleven, Burger King, Carrefour, Costa Coffee, Gap, Godiva, Lawson, Pizza Hut, Starbucks, and many other domestic firms.

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Photo credit: PassKit Blog

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