QSR Media Detpak Conference and Awards will take place for the first time in Asia, marking a milestone in its history. Gathering approximately 209 senior executives and delegates from 72 QSR stalwarts all around Asia, the event will endeavor to impart actionable insights on the digital foodservice consumer through a keynote speech by Ciara Clancy of NPD Group. This covers growth catalysts, consumer motivations, and behavioral shifts from traditional ordering patterns.
QSR Media Asia has also pooled 30 speakers and panelists to tackle the issues in the quick service restaurant sector in the QSR Media Asia Detpak Conference and Awards to be held at the Grand Copthorne Waterfront Hotel in Singapore.
Attendees will learn how to get ahead of the competition with sessions such as:
• Leadership: how brands can capitalise on the digital boom in APAC foodservice.
• Understand opportunities and challenges presented by a new generation of consumers and new technologies
• Best practices in Food Service industry
• Reimagining QSR in a Digital World: Find out Google's take on the Food/ QSR landscape in Singapore
• M&A trends and investment attractiveness for QSR sector in ASEAN
• Redefining the in-store experience: Explore the new restaurant and foodservice formats that have emerged in global markets
• Menu Innovation and Restaurant Design Panels
At the conference, QSR Media Asia will also be recognizing the best of the best from the quick service and fast casual industry.
Categories this year include:
Best Digital Initiative – For fast food and fast casual restaurants who utilize digital platforms and technology to improve their brand experience. This includes initiatives to connect with customers online through social platforms like Facebook and Instagram, as well as anything from brand specific-ordering apps to in-store technology solutions designed to improve customer service.
Best Brand Transformation – For fast food and fast casual restaurants who have recently undergone a revamp. This could include anything from a new look for stores and restaurants or improved brand design that delivers a completely new brand experience.
Best Corporate Social Responsibility Initiative - For fast food and fast casual restaurants who think beyond profits. We’re looking for the best initiative of the last 12 months, which could include anything from a new environmentally friendly approach to business to giving back to the community through charities.
Best Marketing Campaign - For fast food and fast casual restaurants who have launched major and minor marketing campaigns in the past 12 months. We’re looking for the most successful campaigns in terms of innovation and reception.
Best Innovation – Health – For fast food and fast casual restaurants who strive to provide new healthy ways for their customers to dine, which may include healthy menu options, via nutritional calculators, kilojoule and nutritional information or even one off health related promotions.
Best Sustainability Initiative – For fast food or fast casual restaurants who have made great strides in the push for sustainable options in the foodservice industry.
Special Recognition Award - QSR Media will recognise either an individual or organisation for an outstanding achievement during the course of the year.
2018 Multi-Site Restaurant of the Year - The award is presented to a fast food or fast casual restaurant who have shown exemplary accomplishments resulting in major advances in the quick service restaurant industry. Nominations for any other QSR Media Award category automatically qualifies the nominated brand for this category.
2018 QSR of the Year
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