Here is a summary of the most interesting QSR news stories of the week from around the world.
According to a release from PR Newswire, Subway is going global with the introduction of "Live Feed" to combat hunger on World Sandwich Day (November 3, 2017). More than 40,000 Subway restaurants in more than 60 countries will invite customers to join its "Live Feed" with a meal offer that will help fight hunger around the world. Customers in the US will get a free sandwich and Subway will donate a meal to Feeding America when they purchase a sub and a 30 oz. drink.
According to a release from Business Wire, Burger King Restaurants has released a timely advertisement campaign for National Bullying Prevention Month. In a social experiment in one of its stores, a high school junior was bullied by friends (all actors), and then a WHOPPER JR. sandwich was also bullied – punched, smashed, and then served by a staffer (actor). 95% of the real-life customers reported their bullied Whopper Jr. - which was noticeably roughed-up badly upon unwrapping. But only 12% reported the high school junior who was being noticeably bullied right in front of customers’ faces.
According to Business Insider, fast-food companies like Wendy's has partnered with the digital startup Tenor to produce a series of branded GIFs. The fast food chain is reportedly trying to tap into Tenor's unique data on how and when people use GIFs.
According to a release from Business Wire, the NetBase report has found Taco Bell as the Top Performing Restaurant Brand on social media in 2017. The study found consumers are most passionate about Taco Bell, Chick-fil-A, Domino's Pizza, Olive Garden, Wendy's, Dunkin' Donuts, Starbucks, McDonalds, Panera Bread and Subway.
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