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FRANCHISING | Staff Reporter, Japan
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Mcdonald's Japan to partner with Uber

Shortage in manpower prompts this innovation in delivery services.

McDonald's Holdings Japan announced on Monday that it will introduce Uber's food-delivery service, UberEats, to 33 Tokyo locations starting Thursday. The fast food chain's own McDelivery service is currently available at a cost of 300 yen ($2.69). UberEats costs 380 yen ($3.39), but has no such minimum, making it easier for a single household to use.

The decision is a part of a larger trend to break down the border between traditional brick-and-mortar businesses and digital services.

Restaurant operators in Japan are turning to IT companies like Uber Technologies to improve the time ratio of food delivery.

Customers can place an order through UberEats' smartphone app or website. A registered Uber driver then picks up the food and delivers it. McDonald's Japan will be able to reduce costs because it won't have to pay for delivery staff or their transportation. With the tie-up, the fast-food chain hopes to expand its delivery business.

 

Photo credit: Mcdonald's Japan Facebook page

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