UK-based Southern Fried Chicken to launch its first store in Asia
The franchise will invest ₹100 crore ($15.49M) in the first two years through master franchises across twenty markets.
Chairman of Southern Fried Chicken Andrew Withers said, “While the market is strong and large in India, there will be more competition compared with the UK. We will divide India into 20 regions and have master franchises to run the operations with Hyderabad being our first market with our first outlet this September.”
The company is expected to have three forms which caters to high streets, food courts and drive-ins.
“There is opportunity in India as the market is still under-served with not too many chicken brands. The UK market has become saturated, and we want to show something different in chicken to new markets in Asia like India, and soon will take our restaurants to China as well.”
Southern Fried Chicken is poised to go against KFC.
