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FRANCHISING | Staff Reporter, Singapore
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US bakery chain Au Bon Pain set to expand to Southeast Asia

Au Bon Pain is looking to launch in Cambodia, Laos, Myanmar and Vietnam by the end of the year.

Mudman Plc, the authorised Thai franchisee of Au Bon Pain, announced the move saying that the development is intended to capitalise on increasing consumer purchasing power and the strong economies in the Cambodia, Laos, Myanmar and Vietnam (CLMV) market.

Nadim Xavier Salhani, chief executive of Mudman, said the company recently won rights from ABP Corporation, the owner of Au Bon Pain in the US, to open branches of the bakery in the CLMV market.

“The company is considering forming a joint venture with local partners or investing on its own in CLMV. The investment model will be finalised by year-end, while the expansion of Au Bon Pain bakery chain into the CLMV market reflects the market’s potential.” said Salhani.

“Mudman expects to open the first Au Bon Pain branch in Cambodia or Vietnam by the end of this year or next.”

Photo credit: Au Bon Pain website

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