HUMAN RESOURCES | Staff Reporter, Singapore

Burger King appoints Lowe Lintas Mumbai for new 'Whopper' campaign

The burger giant selected Lowe Lintas Mumbai to launch a new campaign.

The campaign will mainly target India’s millennial generation and will focus on strengthening brand awareness within the demographic.

Burger King India’s chief marketing officer Kapil Grover said: “Creative agencies are like an extended marketing team. It’s important to have partners who understand the brand and share the same passion.”

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