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MARKETING | Staff Reporter, Hong Kong
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Starbucks partners with ban.do

They will launch a second limited edition collection of drinkware and accessories.

The first ban.do and Starbucks summer collection created buzz around the globe with thousands of customers raving over the co-brand on social media. In some markets the collection sold through 75% in-stores within the first day.

"We're thrilled by customers' response to Starbucks first regional collaboration with ban.do across Asia," said Michele Waits, VP of Marketing & Category, Starbucks Coffee Asia Pacific Limited.

"Today, we're delighted to offer a fresh new set of exclusive merchandise which invokes a youthful spirit of eclectic fun. Invigorated by summer, this playful collection celebrates positive vibes and individuality."

The collection will launch July 4th exclusively at select Starbucks® locations in Australia, Indonesia, Singapore, Thailand, Hong Kong, Vietnam, Cambodia, Taiwan, and China.
 

Photo credit: Starbucks Coffee Company website

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