News
MENU INNOVATIONS | Staff Reporter, Singapore
view(s)

McDonald's USA removes artificial flavouring from vanilla soft serve

The vanilla soft serve is now made with no artificial flavors, colors or preservatives. The soft serve is featured in McCafé Shakes, vanilla cone and McFlurry desserts.

The introduction of the soft serve began in Fall of 2016 and has nearly completed its transition to all 14,000+ restaurants nationwide. According to the fast food giant, the change impacts 60% of the desserts it serves.

In addition, the chocolate and strawberry McCafé shake syrup has no high fructose corn syrup and the whipped topping served on all three flavors of shakes is made with no artificial colors, flavors or preservatives.

"This summer we have a sweet surprise," said Darci Forrest, senior director of menu innovation at McDonald's.

"We've been raising the bar at McDonald's on serving delicious food that our customers can feel good about eating. Soft serve now joins other changes we have made, such as removing artificial preservatives from McNuggets, committing to cage-free eggs by 2025 and only serving chicken made from chicken not treated with antibiotics important to human medicine. This, combined with the fact that 100 percent of the milk used in our soft serve is U.S. sourced, makes this classic treat even more enjoyable during the hot summer months."

Last summer alone, McDonald's customers enjoyed 68 million cones across the country. This summer, guests can continue to enjoy their classic cone, but also celebrate the return of a fan favorite from 2012 -- the Rolo McFlurry. For a limited time, the company bringing back the rich combination of chewy caramel and smooth milk chocolate pieces to its iconic vanilla soft serve. The Rolo McFlurry will be available in the US for a limited time from May 24 to Sept. 11.

"We are proud to partner with McDonald's to bring our dairy products from thousands of dairy farmers across the U.S. to their millions of customers daily," said Barb O'Brien, president of Dairy Management Inc.

Over the past two years, McDonald's has made a series of changes to its menu, including the launch of All Day Breakfast and updated Chicken McNuggets, a new premium salad blend and using real butter on its English Muffins, bagels and biscuits, among other significant changes.

Do you know more about this story? Contact us anonymously through this link.

Click here to learn about advertising, content sponsorship, events & rountables, custom media solutions, whitepaper writing, sales leads or eDM opportunities with us.

To get a media kit and information on advertising or sponsoring click here.