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PROMOTIONS | Staff Reporter, Singapore
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GLOBAL WEEKLY NEWS WRAP: Chick-fil-A to give away free food for annual Cow Appreciation Day; Changing demands of consumers prompt QSRs to go digital; KFC to launch a delivery system for trains

Here is a summary of the most interesting QSR news stories of the week from around the world.

A report by Investor’s Business Daily found that smartphone conveniences are making their way into the world of burgers and fries. Many in the quick service restaurant industry are betting that its future lies in that technology — in large part through mobile orders, payments and delivery.

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Quick services restaurants are struggling in India despite having paying customers due to the miscalculations of the investors as well as the confinement to the traditional taste of the locals, The Economic Times reported. Brands have to change their India plan, which meant smaller stores, more food innovations and moving out of high streets.

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Another report by The Economic Times announced the partnership between KFC and Indian Railway Catering and Tourism Corporation (IRCTC) to launch a delivery system for consumers on trains.

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Starbucks Coffee launches two new nitrogen-infused coffee flavour with Nitro Cascara Cloud, and the Nitro Dirty Chai. According to Bustle, both drinks use Starbuck’s Nitro Cold Brew, the brand’s signature cold brewed coffee which is infused with nitrogen to give it a rich, smooth, velvety texture.

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Chick-fil-A is handing out free food on July 11 to celebrate its annual Cow Appreciation Day at its more than 2,100 restaurants nationwide. In an article by Thrillist, one simple instruction was given and it is to wear some kind of "cow attire" to qualify. The promotion is open until 7pm local time.

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