Weekly Global News Wrap Up: Yum Brand shares spike amid raised earnings forecast; Why Chipotle's recovery is going to be an uphill battle; Chick-fil-A debuts first breakfast item in six years

Here is a summary of the most interesting QSR news stories of the week from around the world.

According to CNBC, shares of Yum Brand rose as much as 5 percent on Thursday after improved results in China helped the company outpace earnings expectations and boost its forecast. READ MORE HERE.
CNBC reveals that Chipotle Mexican Grill may need to rethink how it tries to woo back customers after a string of foodborne illnesses were linked to the restaurant. READ MORE HERE.
Chick-fil-A is coming out with its first new breakfast entrée in six years, according to Business Insider. READ MORE HERE.
According to Fortune, the list of restaurant chains jumping on the social media-ordering bandwagon continues to grow. Pizza Hut is the latest high-profile brand to enlist a “chatbot” to launch a social ordering platform that will allow the restaurants customers to place orders for pizza and other products using their Twitter accounts on Facebook Messenger. READ MORE HERE.
Starbucks Corp on Wednesday announced a financial investment and global licensing deal with Princi, an artisanal bakery based in Milan, Italy. As part of its investment, Starbucks and Milan-based Angel Lab and Pekepan Investments, will open standalone Princi cafes around the world, reveals Reuters. READ MORE HERE.
Forbes share why brand-building from the inside should be Colin Mitchell’s priority in his new role as global VP-McDonald’s Brand. READ MORE HERE.
Taco Bell is launching a Triple Double Crunchwrap. The new dish contains double layers of seasoned beef, nacho sauce, and tostada shell, shares Business Insider. READ MORE HERE.

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