The company's Food Delivery Study reveals Singapore’s changing eating habits.
The food delivery service foodpanda Singapore has compiled the largest food delivery study to date. The report, which will be released annually, reveals Singapore’s changing eating habits and examines the food delivery phenomena that has swept the nation.
With more and more Singaporeans ordering in than ever before, foodpanda has looked through its extensive data over the past two years to analyse the behavioural habits of customers – including what they are eating, when they are ordering and who is ordering in the most.
The first thing foodpanda noticed is a huge shift in consumer eating behavior, with more of their customers moving from fast food to healthier options. Over the past year, foodpanda has seen an increase of 83% in orders of salads, soups and vegetarian dishes, resulting in healthy food making up nearly a quarter of all food orders - from 12% in 2015/2016 up to 22% in 2016/2017. Healthy food orders in Singapore also nearly double fast food orders now - with just 12% of customers ordering fast food options across 2016/2017.
Halal dishes remain the most ordered, making up nearly a third (30%) of all orders – compared to the previous year’s 19% (one-fifth). The 57% increase follows foodpanda initiative in 2016, where it became the only food delivery company in Singapore to have dedicated bags labelled “Halal” and “Non-Halal”.
European food has seen an increased by over a third (36%) across 2016/2017, going from 19% to 26% of all orders. When it comes to Asian food, Singaporeans are also starting to favour spicier dishes with Korean food orders seeing a rise of 40% this year.
In terms of who is ordering the most, foodpanda has noticed that the city’s ‘hungriest neighbourhood’ is the North (Hougang & Sengkang), which came in at No. 1 with 30% of all orders, as compared to other areas of Singapore.
Interestingly, in terms of the gender split, foodpanda has also revealed that 70% of its orders are made by women, as supposed to just 30% of men.
Late night delivery has also been on the rise, with foodpanda seeing a 69% increase in late night orders over the past year. Italian is the favoured cuisine by late night eaters with pizza coming in at 18% of all orders placed, followed by pasta at 17%. In terms of late night ordering, 12am to 2am is the most popular time with nearly 73% of late night orders placed during this time frame.
Reinforcing the fact that consumers are ordering more food in than ever before, foodpanda has also revealed that Chinese New Year in 2017 saw more deliveries than any other year – with three times as many orders for the holiday on 24th February 2017, compared to 2016.
Singapore also came out top in terms of placing the most food delivery orders. Despite having a population of just 5 million, Singapore makes up 50% of all foodpanda’s orders in Asia, compared to 15% in Malaysia, 14% in Hong Kong, 13% in Thailand and 8% in the Philippines. Nearly half of foodpanda’s customers in Singapore are ordering twice a week (56%), with 13% ordering three times a week.
“The study shows a huge shift in Singapore’s eating habits. Not only are Singaporeans ordering in more, but they are also opting for healthier dishes – showing that food delivery is no longer the ‘lazy’ fast food option of the past but can now offer a huge selection of dishes that were traditionally only available by going out. We have also seen an increase in the different types of food ordered – from Halal to European food - reflecting Singapore’s growth as a vibrant and cosmopolitan nation”, says Aspa Lekka, Managing Director, foodpanda Singapore.
Hungriest Regions in Asia:
Popular Timings for late night orders:
The number of times a week orders are placed:
Most popular day of the week that orders are placed:
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