QSR Media Asia Detpak Conference and Awards

Word-of-mouth marketing thrives amidst digital saturation
28 Mar 18
Online communities drive sales and increase footfalls for QSRs.
QSRs must surprise and delight guests to gain an edge, says Detpak's general manager Tom Lunn
21 Mar 18
In this data-driven industry, personalisation and timing matter in creating a worthwhile delivery experience.
Can single-unit owners survive the franchising war?
19 Mar 18
Operators are slammed with uncertainty and increased volatility.
QSRs need to absorb more of the delivery fee, argue delivery firms
9 Mar 18
Food chain operators and delivery heavyweights clashed over delivery fees as each side blamed the other for lack of profitability.
McDonald's lovin' real time adjustment of online ad spend with Google
5 Mar 18
In a world first, McDonald’s Singapore adjusts online ad spend in geographic zones by the minute based on kitchen demand.
Two in three online meal orders based on promo pricing
26 Feb 18
And snacking at the office rather than lunch or dinner is the fastest growing segment for online food ordering in China.
Inaugural QSR Media Asia Detpak Conference & Awards 2018 in Singapore
25 Jan 18
Also in attendance were around 200 executives from top local and international QSR brands.
Connected consumers are rapidly changing the way foodservice operates: Jocelyn Cheung of Euromonitor
18 Jan 18
She says mobile internet access has evolved all aspects of life of a consumer – from eating habits and entertainment, to social sharing and...
Restaurant designers must translate the business into something that is 'on brand': Mark McConnell of Mima Design
18 Jan 18
He says a restaurant’s success is as much about the diners' experience than just simply the food they eat.
QSR Media Asia Detpak Conference and Awards tickets now sold out
17 Jan 18
QSR Media Detpak Conference and Awards will take place for the first time in Asia, marking a milestone in its history.
Developing a core menu continues to be hugely relevant: Richard Wallis of KFC Asia
16 Jan 18
Barriers to entry are much lower, so the importance of distinctiveness is amplified to ensure that brands can continue to cut through.
QSRs need to make the shift from Fast Food to Fast Good: Srikant Nayak of KFC Asia
15 Jan 18
He says consumers want to know where their food is coming from, what goes into it, how it is made – a good sense of what Fast Good is all...
QSRs need to connect the digital experience curve between generations: Kelvin Tan of A&W Restaurants International
10 Jan 18
Tan says great digital experiences mean very differently to baby-boomers, mid-age marketing directors, and the pool of younger marketing...
Uber Eats general manager sees huge market potential in food delivery
8 Jan 18
According to Chakravathy, restaurants are able to leverage by being part of the digital food delivery industry.
Here's why you must attend the QSR Media Asia Detpak Conference and Awards 2018
21 Dec 17
Speakers include representatives from Google, Euromonitor International, NPD Group, KFC, Subway, and other major brands.
Middle income sector to leverage focus on wellness: Joongshik Wang of Ernst & Young
14 Dec 17
He sees an increasing demand for healtier food within the middle income class.
How the Now Economy is changing the foodservice industry: Gonzalo Olivera, founder of Food for Real
12 Dec 17
According to Olivera, the new generation of consumers don't want to deal with ‘compromise’.
Deliveroo Singapore's general manager reveals Editions kitchen expansion plan
7 Dec 17
2018 will see the launch of the second Deliveroo Editions in Asia.
How to better engage your front-line employees in today's industry: Bryden Toh of Food Republic Singapore - Breadtalk Group
29 Nov 17
Becoming the employer of choice is essential to win the war of talent.
QSRs scaling to compete with niche independent retailers: Jamaica Blue's food manager
24 Nov 17
According to Danika Heslop, the lines between café, restaurant and fast casual are becoming very blurred.
Line between snacking and meals starts to blur, says Ken Chen of Focus Brands
23 Nov 17
He cited change in consumer preferences as the reason for the transition.
Get to know Josh Bell, the general manager of Guzman y Gomez in Singapore
21 Nov 17
Find out why he was chosen to sit at the Leaders’ Panel in the QSR Media Asia Conference.
Malls losing relevance to food retailers as aggregators move in: Steen Puggaard, CEO 4FINGERS
21 Nov 17
Its adapt or die as consumer spending habits change.

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Feb 13
QSR Media Asia Conference & Awards 2020
Hong Kong