COMMUNITY | Staff Reporter, Malaysia

KFC Malaysia reaches underprivileged communities through “Extend-A-Heart” campaign

The chain has operated in the country for 47 years.

KFC Malaysia launched its “Extend-A-Heart” campaign, where staff delivered meals to more than 6,500 underprivileged and deserving individuals, reaching 23 communities across Selangor and Kuala Lumpur as well as 29 charity homes and orphanages nationwide.

Through ‘Extend-A-Heart’, KFC distributed over RM 39,725 (approx. US$9,500) worth of meals to these communities. Some of the beneficiaries include Taman Didikan Kanak-Kanak Kurang Upaya, Sembulan, Rumah Amal Cahaya Tengku Ampuan Rahimah (RACTAR), Persatuan Kebajikan Anak Yatim Islam, Program Perumahan Rakyat Termiskin (PPRT) and low-cost housing areas amongst others.

Globally, the fast food giant challenged teams to commit to doing “130,000 acts of kindness in their local communities” throughout the month of September in honour of founder Colonel Sanders’ 130th birthday.

Since the enactment of the Movement Control Order on 18 March, KFC Malaysia operator QSR Brands has distributed over 36,000 meal packs worth over RM 392,650 (approx. US$ 94,700) to these communities.

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