The brand also appointed a new COO to lead growth in the continent.
Gong Cha said it is “aggressively seeking” to further grow its European presence, calling on potential franchisees to invest in the chain.
The Taiwanese tea brand now has stores in 19 countries with over 1,300 locations. Recently acquired by private equity firm TA Associates, the brand recently appointed Einar Gustafsson as CEO for Americas & Europe to lead in scaling-up the company’s presence in these markets.
James Sollars also joined Gong Cha as COO of Gong Cha Europe to help the company’s expansion in the continent.
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