Pizza Hut hits 300 Burger Bar locations in China
The Burger Bar is a side-by-side unit attached to existing Pizza Hut restaurants.
Yum China Holdings said Pizza Hut China has opened its 300th Burger Bar location, less than a year after launching the format.
Pizza Hut opened its first Burger Bar in late 2025 and has since added more than one location a day on average.
The Burger Bar is a side-by-side unit attached to existing Pizza Hut restaurants.
Jeff Kuai, general manager of Pizza Hut China, said the company entered the burger market two years ago with Pizza Dough Burgers and is expanding the category through the Burger Bar format.
The Burger Bar menu focuses on beef burgers, including a Pineapple and Beef Burger.
Its buns are made from pizza dough and baked in stores, whilst patties are cooked on a griddle in an open kitchen.
The menu also includes other proteins, such as a Teppan-Style Black Pork Burger and Sizzling Grilled Chicken Burger with Egg.
The format is aimed in part at younger customers and solo diners.
Yum China said the units generated double-digit incremental sales and contributed profit to its parent Pizza Hut stores in the second quarter of 2026.
The 300th Burger Bar, in Wuhan, Hubei province, launched a limited-time Crayfish Crispy Lotus Root Cheeseburger, combining crayfish with crispy lotus root.
Pizza Hut plans to reach 500 to 600 Burger Bar locations by the end of 2026, representing about 10% of its nearly 5,000 restaurants in China.
The company expects its burger business, including burgers sold at conventional Pizza Hut restaurants and Burger Bars, to generate more than $148.7m (RMB1b) in sales in 2026, or about 5% to 6% of Pizza Hut China’s total sales.
Pizza Hut is also increasing its pace of restaurant expansion in China following Yum China’s acquisition of ownership of the Pizza Hut brand in mainland China on 7 August.
The company now plans to add more than 800 net new restaurants in both 2027 and 2028, compared with its previous target of more than 600 a year.
($1 = RMB6.72)
