MARKETING | Staff Reporter, Japan

Burger King opens rental site for apartment seekers in Japan

It lists rentals near the fast food chain’s stores.

Burger King has teamed up with Japanese real estate agency Able for a new collaboration called BK Town, a real estate portal that lists properties near the fast food chain’s restaurants.

Currently, the site lists rentals near Burger King stores in Tokyo, Kanagawa, Chiba, Saitama, and Osaka prefectures. As an added bonus, they will be conducting a special campaign where 10 people who lease rooms through their site will be chosen by lottery to win 100 Whoppers each.

The Whopper-making chain says the new collaboration came about after receiving numerous complaints about there being no store nearby whenever a limited-time product was released.

After closing 22 stores last year, Burger King now has approximately 100 stores in Japan, mainly in the Kanto region, and plans to open 13 new stores in this month and December.

First bunless burger launched
Burger King Japan also released its first bunless burger, dubbed the "Extreme Super One Pound Beef Burger."

The item has tomato, lettuce, cheese, onion, and gherkin sandwiched between a total of four beef patties. The burger weighs 1.12 pounds in total.

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