CHAGEE Philippines launches new Bes-Tea Brew Crew plushies
Each Brew Crew character is sold in a blind box format.
CHAGEE Philippines released a new Bes-Tea plushie collection, introducing six new characters under its Bes-Tea Brew Crew line.
The six-piece blind box series will be available at CHAGEE stores from 29 July, whilst stocks last.
The Brew Crew follows the release of the brand’s first Bes-Tea Plushies in October last year.
The latest collection introduces a new design feature: plush characters that can hold hands when placed together.
The six characters are based on familiar friend-group personalities: Tea Pot, “The Organiser”; Tea Cup, “The Listener”; Tea Bag, “The Chill One”; BO•YA, “The Mediator”; Peach Oolong, “The Fun One”; and Tea Whisk, “The High Energy One.”
Each Brew Crew character is sold in a blind box format.
The collection also includes the Bes-Tea Brew Pot Pillow Plush and the Build Your CHAGEE Store Sticker Set.
The release comes after CHAGEE’s recent collaboration with Tate, a UK cultural institution, for the launch of Apple English Breakfast Tea, a tea blend featuring apple notes.
The partnership produced limited-edition cups and packaging.
