GYG races into Singapore GP with F1-themed campaign
Six restaurants will extend their opening hours during the F1 period.
Guzman y Gomez (GYG) is rolling out an F1-themed campaign in Singapore from 1 to 11 October, coinciding with the 2026 Formula 1 Singapore Grand Prix.
The campaign, dubbed “Refuel Fast at GYG," will include a limited-time F1-inspired logo featuring racing helmets, as well as in-store activations, app offers, and delivery promotions.
Six GYG restaurants will extend their opening hours during the F1 period.
The chain will also distribute GYG x F1 temporary tattoos and stickers at its restaurants.
GYG will support Singaporean racing talent Ethan Brown during the Grand Prix weekend.
GOMEX members can attend a meet-and-greet with Brown at GYG Great World on 2 October from 11:30 a.m. to 1:30 p.m. and 3 October from 10:30 a.m. to 12:30 p.m.
The sessions will be hosted by content creator and motorsports enthusiast Avi Dixit.
Selected GOMEX members and social media winners will also have access to an F1 simulator.
The GYG app will feature campaign-specific promotions, including $5 off two Regular Mains from 7 to 9 October across all GYG restaurants.
Free delivery will also be available through Grab and foodpanda from 9 to 11 October.
From 1 to 11 October, customers who spot a GYG car or van can take a photo and post it publicly on Instagram or TikTok whilst tagging and following the chain’s social media account for a chance to win GYG vouchers, free burritos, a year’s supply of Brekkie Burritos, and GYG Pit Crew Packs.
The campaign will also promote GYG’s “all-Clean” menu, which the brand says contains no added preservatives, artificial flavours, added colours, or unacceptable additives.
Beyond the Grand Prix, GYG will serve as the official Fast Food Partner and community arm of Sprint Fest AfterHours 2026 in November.
