Nothing Before Coffee marks ninth anniversary with two-day offer
NBC's anniversary comes as it expands to over 45 cities across 12 states.
Nothing Before Coffee (NBC) will offer beverages at $1.03 (₹99) across participating outlets on 30 and 31 August as the Jaipur-born coffee chain marks its ninth anniversary and continues its expansion across India.
Under the two-day ‘9 to 99’ promotion, customers can purchase beverages, including Shrappe, cold coffees, iced lattes, flavoured brews, and other drinks at the flat price.
The anniversary comes as NBC expands its footprint across over 45 cities in 12 states as of June 2026.
The chain is targeting more than 170 outlets across India in FY2027.
NBC’s revenue rose from $6.2m (₹59 crore) in FY2024-25 to $9.4m (₹90 crore) in FY2025-26, representing approximately 52% year-on-year growth.
Its outlet count also increased by 27% during the period.
The company is focusing its expansion on regional growth centres, high streets, and college clusters, particularly in Tier-II and Tier-III markets, where café consumption is growing amongst younger consumers.
NBC currently has a presence in cities including Jaipur, Indore, Lucknow, Varanasi, Surat, and Ahmedabad.
It is also seeing demand from smaller markets for café formats that combine premium positioning with relatively accessible pricing.
($1 = ₹95.53)
