MARKETING | Staff Reporter, Malaysia

Pizza Hut Malaysia promotes their Pan Pizza's new recipe with new ‘Passion' campaign

The Pan Pizza is said to have a new dough recipe with fuller toppings.

Pizza Hut Malaysia has released their a new marketing campaign with the slogan “passion makes everything better.”

Marketing In Asia reported that the pizza chain said that their new pan pizza recipe has a similar passion with the people they collaborated with for its TV commercial where they featured a film director, graffiti artist and a music producer.

The campaign has extended to print publications, billboards, live activations and included a collaboration with Malaysian band Bunkface for the Merdeka Day festivities.

(Photo credit: Marketing In Asia)

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