News
MENU INNOVATIONS | Staff Reporter, Philippines
view(s)

Burger King Philippines debuts plant-based Whopper

The meatless burger is made mostly of soy proteins.

Burger King has introduced its plant-based version of its signature Whopper in the Philippines, one of the first major chains to spotlight meat alternatives in the country in this scale. 

The new product was produced in partnership with Australian plant-based company V2Food, which is behind a similar product launched in Hungry Jack's, the Australian fast food franchise of the Burger King Corporation.

Made mostly of soy proteins, the plant-based Whopper is is flame-grilled, and coupled with the brand’s signature burger components of buns, cheese, mayo, tomato, and greens.

“What we are offering our customers is an option,” marketing director for Burger King Philippines Allan Tan said. “Filipinos are such huge meat-eaters, and the insight for this local roll-out is to provide them with an affordable alternative, to reduce meat intake with an equally satisfying product. We’ve seen more developed markets making the shift earlier on, and locally, we see the Plant-Based Whopper as a game-changer, a revolutionary product. We wanted to be at the forefront of that shift here.”

Photo credit: Burger King Philippines Facebook

Do you know more about this story? Contact us anonymously through this link.

Click here to learn about advertising, content sponsorship, events & rountables, custom media solutions, whitepaper writing, sales leads or eDM opportunities with us.

To get a media kit and information on advertising or sponsoring click here.