The fast food giant joins a growing list of chains offering plant-based alternatives in Asia.
McDonald’s has launched its first-ever vegetarian menu, incorporating plant-based OmniPork Luncheon meat into over 280 outlets and 122 McCafé outlets in Hong Kong and Macau.
Customers can try the luncheon meat fried with scrambled eggs in a burger, in a breakfast with pancakes, scrambled eggs, English muffins and a hash brown; and with a fried egg and twisty pasta soup. Meanwhile, the two options at McCafe are OmniPork Luncheon with egg and cheese in a toastie and a version with egg mayonnaise in a ciabatta.
The move was done in partnership with Green Monday, which distributes OmniPork in the region via retail. Green Monday announced at the end of last month that it had secured a record raise of US$70 million, which is the largest of its kind in Asia.
McDonald’s addition of a vegetarian menu also reflects a growing movement in Asia towards offering plant-based alternatives.
Photo credit: McDonald’s Hong Kong/Green Monday
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