MENU INNOVATIONS | Staff Reporter, China

Starbucks China launches first Reserve Bakery Café

This is said to be the coffee giant’s first location in the country with an "Italian aperitivo experience".

Starbucks has launched its first Reserve Bakery Café in China, aiming to combine elements of their Starbucks Reserve Roastery in Shanghai with artisanal and made-to-order Italian food from their sister brand Princi.

“[W]e take everything we have learned around coffee and our relentless pursuit for food innovation, to create a new exciting all-day cafe dining and Italian aperitivo experience,” Starbucks China CEO Belinda Wong said in an announcement.

“Our ability to consistently elevate the customer and brand experience in a meaningful and respectful manner truly reflects Starbucks unmatched energy and operational capabilities to execute against our purpose-driven growth agenda to play the long game in China.”

Aside from food prepared by Princi bakers onsite, the cafe has an expanded menu of Starbucks’ signature mixology, including distinctive coffee and tea-inspired cocktails, Italian classics like Aperol Spritz, and a range of Italian wines and beers.

The cafe also features a special Reserve Princi blend as the signature coffee offering for its handcrafted espresso beverages.

“This exceptional opportunity to pair Starbucks Reserve coffees with Princi’s 30-year heritage of serving only the freshest and artisanal food, in a brand new store format, is another dream come true for me,” the bakery’s founder Rocco Princi said.

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