MENU INNOVATIONS | Staff Reporter, India

Starbucks India doubles down on customisation with ‘Barista Pride' campaign

The coffee giant is encouraging customers to ‘coffee hop’ and try 134 unique beverages across their 134 stores.

Starbucks had announced that they have launched the Starbucks Barista Pride campaign that showcases a beverage exclusive to each of their 134 stores.

Every drink is created by the baristas from the respective store. Some of them include Turkish Espresso Praline available at the Chapel Road store in Mumbai, the Chai White Chocolate Mocha at the Vega Mall store in Bangalore and Winter Chocolate Cream at the DLF Hub store in Delhi.

“We believe in celebrating each customer’s individual coffee preference and profile. For us each cup of coffee is unique and especially suited to the coffee palette of our customer. With a deep understanding of coffee, our Starbucks baristas personalize each cup to perfection,” Veetika Deoras, head of marketing, category, digital and loyalty at Tata Starbucks Pvt. Ltd, said.

The campaign will run until the end of February.

Photo credit: Starbucks India Facebook

Do you know more about this story? Contact us anonymously through this link.

Click here to learn about advertising, content sponsorship, events & rountables, custom media solutions, whitepaper writing, sales leads or eDM opportunities with us.

To get a media kit and information on advertising or sponsoring click here.