Asia Pacific halal food market set to nearly double by 2031
Certification is becoming a quality signal as much as a religious requirement.
The Asia Pacific halal food and beverage market is on track to nearly double in value over the next five years, with two research firms putting the opportunity in the hundreds of billions of dollars and the growth driven by more than just the region's Muslim population.
Mordor Intelligence estimated the market at $524.38bn in 2026, growing to $815.52b by 2031 at a 9.24% compound annual growth rate.
Persistence Market Research projected a slightly more conservative trajectory, estimating the market at $468.4b in 2026 and $695.1b by 2033 at a 5.8% CAGR. Both firms attributed growth to a combination of demographic momentum, rising urbanisation and increasing demand for convenient, packaged and ready-to-eat halal products.
Indonesia commanded 36.10% of regional revenue in 2025, according to Mordor Intelligence, reflecting the country's 237 million Muslim population and per-capita halal spending of $420.
Malaysia, however, is projected to outpace all regional peers with a 10.07% CAGR through 2031, driven by what Mordor described as the government's systematic push to position the country as a global halal hub through JAKIM's mutual recognition agreements with 85 certifying bodies worldwide.
A 2024 survey by Indonesia's BPJPH cited by Mordor Intelligence found that 18% of halal-certified product buyers were non-Muslims attracted by perceived quality assurance.
Persistence Market Research said non-Muslim consumers across Asia Pacific increasingly associate halal certification with ingredient transparency, controlled processing, hygiene and traceability, suggesting the certification can function as a product-assurance and market-access attribute beyond its religious purpose.
Both reports identified functional beverages, plant-based proteins and ready meals as the fastest-growing categories within halal, with younger urban consumers driving demand for convenient and premium formats.
Persistence Market Research said manufacturers are responding by expanding certified portfolios into snacks, frozen foods, bakery products and convenience meals.
Mordor Intelligence noted Nestlé's 2024 launch of halal-certified plant-based condensed milk in Malaysia as a signal of multinational recognition of the shift.
Divergent standards across Indonesia, Malaysia, Thailand and Singapore force exporters to maintain parallel compliance systems, inflating costs.
Mordor Intelligence said counterfeit halal logos in markets with weak enforcement are eroding consumer trust and creating reputational risks for legitimate brands.
Non-halal alternatives priced 15% to 25% below certified products also present a competitive pressure in price-sensitive markets including India and China, where purchasing power limits consistent uptake of halal premiums.
Persistence Market Research said maintaining halal integrity across sourcing, processing, storage, transportation and retail distribution remains an ongoing operational challenge, with complexity increasing for processed foods containing multiple ingredients, additives and emulsifiers sourced from different suppliers.
