This is part of the firm’s plans to spend HK$50m into Editions expansion alone this year.
Deliveroo announced the launch of its fourth Editions site, located in the business district of Kowloon Bay.
This is the company’s first Edition site on the Kowloon and New Territories side and hosts seven Deliveroo restaurant partners as well as an “evolving rotation” of virtual brands inside a space of over 3,000 sq ft.
The delivery firm expects the new Kowloon Bay Editions to reach up to 10% of Hong Kong’s total population.
“As a follow-up to the launch in Quarry Bay in April 2020, the Kowloon Bay is one of many sites that will see Deliveroo’s HK$50 million investment in Editions for the 2020 calendar year, with more site commitments to be announced soon,” Deliveroo Hong Kong general manager Brian Lo said in a statement.
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