QSR Media Asia Tabsquare Conference & Awards 2024

With his passion for entrepreneurship, he directs Baba Rafi Enterprise, a holding company consisting of various award-winning local food brands that have grown in both local and global scales. He won various awards in entrepreneurship such as Ernst & Young Entrepreneur of the Year, Winner of Asia's Top 10 Young Entrepreneur Award, and many more. This motivates him to build the Hendy Setiono Foundation as a medium for sharing with others.

He brings an illustrious career of more than 40 years in the F&B industry, 37 of it in the QSR industry. Throughout his career, he held pivotal roles across various departments, including Operations, Training, Supply Chain, Quality Assurance, Talent Management, Franchising, Field Service, Facilities and Special Projects.

With a previous role as COO for Marrybrown in April 2018, he envisions a dynamic future as Marrybrown’s current CEO. His strategic goals include expanding Marrybrown’s presence across Malaysia, introducing innovative products, leveraging digitalisation for business optimisation, talent development, operations excellence, increasing market share and extending the brand’s footprint globally. A leader with a proven track record of innovation, strategic vision, and dedication to excellence, he continues to shape the future of Marrybrown and leave an indelible mark on the QSR industry.

He co-founded Boost Juice Malaysia in 2009
with his wife Dr, Soraya. The Group (Vitality Holdco Pte Ltd) now owns the Boost Juice brand rights for Malaysia, Brunei,
Singapore, Thailand, Indonesia & Philippines. The Group currently owns and operates 330+ Boost stores across the region.

Prior to Boost Juice, He worked for Accenture
(1999-2009) as a Senior Management Consultant, in
London.

He worked with global retail clients, successfully
managing and delivering business changes on a
multimillion-dollar scale.

He is the Chief Marketing and Digital Officer at Loob Holding, the owner of top regional lifestyle tea brand, Tealive. His passion straddles brand, commercial and digital transformation, having spent the better part of the last 12 years at tech companies like Google and Facebook. He is also a full-fledged foodie, and loves making customers smile with every sip at Tealive.

She was appointed Chief Marketing Officer Burger King, for the Asia Pacific region in February 2022. Passionate in leading brands and marketing function capabilities, her current focus is infusing the Burger King brand with purpose, building engaging marketing campaigns, and improving product quality. 

Prior to joining Restaurant Brands International, parent company of Burger King, she spent 17 years with Procter and Gamble, most recently as Vice president in Singapore. She held various roles within the company an became a business leader across design and commercial assignments. She lived and worked in developing and leading ASEAN markets for several product categories and brands, such as Downy, Ariel or Febreze. 

During these years, she took equal pride in building brands and developing global award-winning campaigns, as she did in building teams, relationships and campaigns that resonate. She has developed vast experiences including end to end commercial operations and multiple new brands’ entries into new markets. 

He spearheads sales operations, business development, and channel partnerships, steering the company towards growth and success. Prior to joining TabSquare, he held a position at BASF, where he gained extensive experience in B2B Sales and Marketing, catering to multinational clients across the Asia Pacific and European regions. With academic credentials encompassing a business degree from INSEAD and an MSc from the National University of Singapore and TU Muenchen, His robust educational background fortifies his expertise in business and management.

She is a Partner at Bain & Company and a leader in the firm’s Southeast Asia Consumer Products practice. She has more than 10 years of consulting experience across Southeast Asia and Europe, working with senior executives and management teams for both local and international clients. She has extensive experience in consumer products, retail, and F&B. She holds deep expertise in topics related to brand acceleration, commercial excellence, route-to-market and distribution, due diligence, post-merger integration, and operating model. She joined Bain & Company in 2010 and has been based in Singapore since 2014, leading projects throughout Southeast Asia. She holds an MBA from INSEAD and M.A in Strategy and International Management from the University of St. Gallen.

She is an Associate Partner and member of Bain & Company’s Retail and Advanced Analytics practices.

She has worked with many of the top retail companies in Southeast Asia, across grocery, quick-service restaurants, department stores and fashion. Her work spans a wide range of topics, including strategy, revenue acceleration, marketing optimization, operating model, and digital transformations. She also has deep expertise in AI transformation, working with global leaders to develop AI strategies and build cutting-edge applications and solutions.

Beyond her client work, she contributes extensively to growing the South East Asia retail practice and developing firm IPs in AI and Generative AI. She is also a Vector champion, having worked extensively with FWRD, I&D, and AAG to bring the best of Bain to clients regionally. She is also passionate about coaching and developing the next generation of firm leaders through coaching and mentorship.

Prior to joining Bain, she worked at various Tech firms, including Meta, Branch Metrics and a payment tech startup, playing multiple roles across product management, growth marketing, product strategy, and data science. She graduated from the University of Cambridge with a B.A in Economics and holds an MBA from The MIT Sloan School of Management.

His journey kicked off in 2016 with the humble beginnings of a food truck operation right by the Han River in Seoul, Korea. Fast forward to today, and GOPIZZA boasts an impressive 200 outlets across seven countries and substantial funding of 50 million USD, firmly establishing itself as the most valuable Food & Beverage startup in South Korea.

Jay's accomplishments have garnered recognition on a global scale. In 2019, Forbes Asia acknowledged his achievements by naming him one of the "30 Most Influential CEOs Under 30." The Financial Times recognized GOPIZZA as one of the rapidly emerging companies in the Asia Pacific region in 2021 and 2022. He was asked to join an economic delegation to the United States alongside the President of Korea in 2023. This remarkable experience led him to the President's Office, where he showcased GOPIZZA's innovative technology and personally served pizza to distinguished figures, including top conglomerate leaders and the President himself.

He has over 20 years’ experience across multiple roles in innovation, commercial and marketing, working with some of the biggest global foodservice brands. His inquisitive mind for anthropology and cultural trends, passion for foodservice, and extensive travels, make him a sought-after expert in his field, and a strong supporter of Kerry’s ambition to provide sustainable food and beverage solutions to more than 2 billion consumers by 2030.

His reputation extends to him being a notable champion of Kerry’s work in diversity and inclusion. In 2021, he was named Top 100 OUTstanding Future Leader of the Year by Yahoo Finance and Involve. He also received the 2023 Kerry Inspiring People Award for Courage, and sits on the Advisory Council and Steering Committee Member for the Partnership for Global LGBT Equality as the Kerry Group representative, in partnership with the World Economic Forum and UNHCR. Having previously lived in UK, Hong Kong and the Philippines, he is now based in Singapore.

He is the founding CEO of Tim Hortons MGCA and is focused on building the famous Canadian Coffee House ground up across key SEA markets. Prior to kickstarting the Tims Business in SEA, he was the CEO of Burger King & Popeyes in Indonesia. During his time in Indonesia, he turned around & scaled the Burger King brand and introduced Popeyes to the market. His Journey with F&B started in 2013 post his MBA at INSEAD when he joined Restaurant Brands International and led the BK Brand across South-East and South-West Asia. He is a marketer at heart having spent his formative years in multiple marketing roles with Adidas Group and Samsung.

She is an integrated strategist who infuses an understanding of consumers, their attitudes and behaviours into media to create experiences and grow brands that consumers will seek out. She believes QSR needs to leverage all facets of communications strategy, and people-first planning to drive sustainable growth. As the Head of Strategy for media brands in Singapore, she helps clients like foodpanda, William Grant & Sons Mastercard & Hilton turn media opportunities into accelerators for business growth across the region.

He is a hybrid communications strategist with over 20 years of experience in creative and media strategy. He oversees strategy for Dentsu’s media practice helping shape the strategic media thinking on an array of brands including Pizza Hut, foodpanda, Traveloka, Heineken, Diageo, Mondelez and UMobile.  Previously he worked as a creative brand strategist at FCB Kuala Lumpur and McCann Singapore where his experience included making KFC more popular. As a true student of life, Salim builds the library of his mind absorbing cultural stimuli through books, music, movies, art, design and anything and everything that is interesting.

He is a Partner with KPMG Management Consulting and leads the Supply Chain & Procurement in ASPAC and Digital Transformation practice in Singapore. He has over 22 years of professional experience mainly leading large multi-year Business and IT Transformation projects within ASEAN.

He is the Vice President of Marketing and Client Advocacy at Paradox where he focuses on supporting retail, restaurant, hospitality, healthcare and service industries transform how they hire. Prior to joining Paradox, he led global talent and talent acquisition teams for some of the world’s largest and most recognizable brands. 

During his time at McDonald’s Corporation, he was head of global talent strategy and global talent acquisition where he helped build and launch McHire, the hiring solution enabled by Paradox in over 13,000 restaurants, as well as the world’s first voice initiated application in partnership with Paradox, Google and Amazon. 

He also spent over 13 years at Abercrombie & Fitch Co. where he led various HR functions including global talent acquisition, philanthropy and home office development.

She prides herself to be an unwavering advocate of inclusivity and empowerment. Her mission is to empower individuals to thrive in an ever-evolving world, ensuring that businesses not only succeed but also become beacons of positive change. With her career spanning diverse sectors such as hospitality, real estate, and food services, she earned a reputation for her visionary approach to talent management and development. She has built HR functions from scratch and transformed established functions to deliver the workplace of the future.

Her journey is a clear demonstration of HR transformative power when guided by a passionate commitment to a people-first culture. She enjoys driving the evolution of HR practices and leaving an indelible mark on the businesses and professionals she touches.

He is the General Manager of Pizza Hut Taiwan responsible for leading the business strategy and operations of the quick service restaurant. Under his leadership, he rejuvenated the brand and expanded pizza consumption beyond festival times. He spearheaded the Wow product innovation strategy and led digital transformation efforts, utilizing social listening and data analysis to enhance customer experience.

He joined Pizza Hut Taiwan of Jardine Restaurant Group in 2019 after accumulating nearly 20 years of experience in the food and beverage and retail industries across major cities in Asia and Europe.

She is the President and Owner of King Food Group
Company Limited, she oversees a diverse portfolio of popular franchises, including Krispy Kreme Doughnuts, Cinnabon, Jamba Juice, Pie Face, and Bulgogi Brothers in Thailand.

She also serves as the Director of Lakewood Country and
Secretary of the State Enterprise Policy Office at the Ministry of Finance. She is also a valued member of the Board of Directors for Thai Film Industries Public Company Limited and Central Laboratory (Thailand) Company Limited.

She is the CEO of OldTown F&B Group comprising a staff size of over 700 employees spanning the range of skills from store level operations to management office to logistics and warehousing, and manufacturing. In 2018, OldTown was acquired by JDE Peets’, a Dutch multi-national and the largest pure play coffee and tea company in the world.

As part of the OldTown management team, she has seen the company through a listing exercise,  multiple international expansion into Singapore, Australia, China, Hong Kong, Myanmar, Philippines, Indonesia and Cambodia, an acquisition and privatisation exercise coupled with an integration into a multi-national company. She was also paramount in beginning and continuing OldTown’s digitalization journey via social media, card payments, self-order kiosks, QR payments, digital AI menus, and delivery platforms.

An energetic, commercially motivated executive with extensive credentials leading B2C/B2B Food and Beverage businesses through critical periods of growth and change, where key strategic imperatives have involved future-proofing the business and achieving material revenue and profit improvements.  He is recognised as collaborative and results-focused people leader who is highly effective at stakeholder engagement and managing shareholder expectations and a specialist in strategy planning and execution, commercial operations, P&L performance, brand and marketing management.  As an authentic communicator, he is passionate about developing high-performing teams that foster a culture of engagement and success. In recent years, he also developed a reputation as being very effective at managing complex shareholder groups with competing priorities and needs.

Appointed as President, Asia Pacific in January 2020, Eric leads the transformation journey for Subway in the region, including the brand’s solid recovery from the Covid-19 pandemic.

With a background in investment banking and management, Eric has been in the QSR industry for over 20 years, serving in regional senior leadership roles at Burger King, McDonalds, Dairy Queen International and The Coffee Bean & Tea Leaf.

A health and fitness enthusiast, Eric is committed to regular exercise and a balanced diet, with medium distance runs and Subway sandwiches at the heart of his routine.

Annie Urwin is Vice President of Retail & Commerce, Mastercard Data & Services.

Annie has over 12 years’ experience working in big data analytics for companies across Retail, Restaurant, CPG, Travel and Telco customers across Europe, Middle East and Africa.  Prior to Mastercard, Annie worked in strategy consulting and SaaS analytics.

Annie holds a Masters degree in Physics from the University of Oxford.

He is an experienced senior-level business executive with 12+ years of proven success encompassing P&L management, commercial leadership, new market launches, and new venture inception within the realms of e- commerce, travel, and B2C marketplaces across the APAC region, including Malaysia, Singapore, Indonesia, Sri Lanka, and India. Known for thriving in high-paced environments while maintaining adaptability, pro- activity, resourcefulness, and efficiency, all underpinned by an unwavering commitment to professionalism. Last 8+ years as a Regional General Manager and Country Manager.