QSR Media Asia

Its Brand Strength Index rose to 87.9 out of 100.

Revenue was up by 24.8%.

Leading the lineup is Baseball Maesil Green Tea.

It will be available from 2 April to 13 May.

Yellowstone will manage and develop all Subway locations in the country.

The company said the opening is a key step in its China expansion plans.

Influencers and communities should collaborate naturally.

Simple categories like sauces are being reimagined as strategic growth levers.

Unexpected gestures, even small ones, leave lasting impressions on customers.

Chinese QSR brands have opened around 6,000 outlets across Southeast Asia.

Optimising voltage, exhaust, and cold rooms are seen as ways to cut energy waste.

Growth ranked as the top priority for only a small fraction of leaders.

Plant-based and functional foods are growing fast.

Frequent pricing swings strain loyalty as consumers tire of ongoing market changes.