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Social Media Wrap: Tim Hortons unveils Thai-exclusive menu; Domino's Singapore new pineapple inspired pizza; Starbucks Malaysia's Harry Potter-themed activations
Social Media Wrap: Tim Hortons unveils Thai-exclusive menu; Domino's Singapore new pineapple inspired pizza; Starbucks Malaysia's Harry Potter-themed activations
Find out what QSRs have been up to on social media this week.
1 hour ago
Chinese premium tea chain Auntea Jenny to expand to coffee
Chinese premium tea chain Auntea Jenny to expand to coffee
The chain reported a profit of $72.5m for the fiscal year ended 2025.
1 hour ago
Weekly Global Wrap: Starbucks announces licensing business restructure; Five Guys CEO gives employees US$1.5m bonus; McDonald's partners with KPop Demon Hunters
Weekly Global Wrap: Starbucks announces licensing business restructure; Five Guys CEO gives employees US$1.5m bonus; McDonald's partners with KPop Demon Hunters
Here is a summary of the most interesting QSR news stories of the week globally.
7 hours ago
Jollibee cracks Top 5 strongest restaurant brands globally
Jollibee cracks Top 5 strongest restaurant brands globally
Its Brand Strength Index rose to 87.9 out of 100.
3 days ago
Domino’s Pizza China posts 43% profit jump despite sales dip
Starbucks Korea brings baseball to menu in KBO partnership debut
Starbucks Korea brings baseball to menu in KBO partnership debut
Leading the lineup is Baseball Maesil Green Tea.
3 days ago
Texas Chicken Singapore unveils limited-time Chef Bob Ayam Percik
Texas Chicken Singapore unveils limited-time Chef Bob Ayam Percik
It will be available from 2 April to 13 May.
4 days ago
Subway charts next chapter in Taiwan with Yellowstone deal
Subway charts next chapter in Taiwan with Yellowstone deal
Yellowstone will manage and develop all Subway locations in the country.
4 days ago
Reborn Coffee opens first flagship in Shenzhen’s Tencent campus
Reborn Coffee opens first flagship in Shenzhen’s Tencent campus
The company said the opening is a key step in its China expansion plans.
5 days ago
F&B brands adapt to Gen Z with authenticity and experiences
F&B brands adapt to Gen Z with authenticity and experiences
Influencers and communities should collaborate naturally.
5 days ago
Safe bets are losing bets for the future of QSR brands
Safe bets are losing bets for the future of QSR brands
Simple categories like sauces are being reimagined as strategic growth levers.
6 days ago
Restaurants bet on ‘experience peaks’ to win customer loyalty
Restaurants bet on ‘experience peaks’ to win customer loyalty
Unexpected gestures, even small ones, leave lasting impressions on customers.
6 days ago
Regional scale trumps immediate yield in Asia’s QSR sector
Regional scale trumps immediate yield in Asia’s QSR sector
Chinese QSR brands have opened around 6,000 outlets across Southeast Asia.
6 days ago
F&B outlets told to cut energy waste via smarter voltage, cooling management
F&B outlets told to cut energy waste via smarter voltage, cooling management
Optimising voltage, exhaust, and cold rooms are seen as ways to cut energy waste.
6 days ago
APAC QSR leaders shift focus to culture and collaboration in 2026
APAC QSR leaders shift focus to culture and collaboration in 2026
Growth ranked as the top priority for only a small fraction of leaders.
6 days ago
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Highlights
Exclusives
Executive insights
Pepper Lunch flags consistency as key hurdle to Asia expansion
It’s prioritising tighter operational discipline over menu expansion.
Executive insights
Why digital ecosystems will decide QSR’s winners in Southeast Asia
![Why digital ecosystems will decide QSR’s winners in Southeast Asia]()
QSRs that own first‑party customer data will outperform the rest.
Executive insights
Operators told to invest in frontline teams to fix operational gaps
![Operators told to invest in frontline teams to fix operational gaps]()
Even small communication gaps can multiply very quickly.
Marketing
Pizza Hut Singapore chases solo diners
![Pizza Hut Singapore chases solo diners]()
The meal may be solo, but the experience is still social.
Marketing
Asian QSRs experiment with bold campaigns
![Asian QSRs experiment with bold campaigns]()
Pizza Hut, Haidilao, and McDonald’s are challenging conventional wisdom.
Restaurants told to rebuild menus for delivery success
![Restaurants told to rebuild menus for delivery success]()
‘If a dish doesn’t travel well, don’t put it on delivery.’
Executive insights
CEO cites team-building as core restaurant growth driver
![CEO cites team-building as core restaurant growth driver]()
Steen Puggard says strong teams improve guest experience, retention, and spending.
Event News
Beyond rent, operators flagged structural challenges that complicate execution.
