QSR Media Asia

The goal is to prevent weak stores from dragging down the wider network.

As ordering moves to apps and kiosks, brands risk losing their identity.

The company leverages local insights and global best practices to expand its footprint in diverse markets.

Dim sum chain responds to rising costs and labour shortages by doubling down on quality.

A crowded chicken segment could also weigh on initial growth.

It serves pre-packaged salads, drinks, and a small coffee and tea menu.

It has become a natural testing ground for global brands seeking to expand to Asia.