QSR Media Asia

Influencers and communities should collaborate naturally.

Beyond rent, operators flagged structural challenges that complicate execution.

Simple categories like sauces are being reimagined as strategic growth levers.

Unexpected gestures, even small ones, leave lasting impressions on customers.

Chinese QSR brands have opened around 6,000 outlets across Southeast Asia.

Optimising voltage, exhaust, and cold rooms are seen as ways to cut energy waste.

Growth ranked as the top priority for only a small fraction of leaders.

Plant-based and functional foods are growing fast.

Frequent pricing swings strain loyalty as consumers tire of ongoing market changes.

Collaborations with influencers and brand ambassadors enhance visibility.

The recent decline in Middle Eastern visitors has had a measurable impact on SEA markets.

At the core of CHAGEE’s strategy is an effort to reposition tea as a lifestyle product. 

Find out what QSRs have been up to on social media this week.

Here is a summary of the most interesting QSR news stories of the week globally.