Potato Corner expands as global uncertainties cloud markets

The company is also widening menu choices across company-owned stores and franchise markets.

Potato Corner is accelerating expansion despite macroeconomic uncertainty, with Zach Han, Operations Director, International Division & General Manager at Potato Corner Singapore, saying the brand added “at least 400-500 stores” in the past year and is “still looking to continue to expand further in Asia and internationally.”

The update follows Potato Corner’s win of the Special Recognition Award and 2026 Multi-Site Restaurant of the Year at the QSR Media Asia Conference & Awards 2026 held at the Grand Copthorne Waterfront Hotel in Singapore on 24 March 2026.

Han said growth is increasingly shaped by uneven market conditions. “In different markets, we have different types of challenges,” he said, noting “global uncertainties” and broader “macro headwinds.” He added that “we can’t solve all the issues,” underscoring limits in managing external risks.

To sustain growth, the company is focusing on controllable levers, particularly product expansion. Han said Potato Corner is pursuing “a mix of solutions” across “company-owned stores” and “franchise markets,” whilst working to “beef up our offerings with different kinds of menu items, not just in Singapore, not just in the Philippines, but everywhere in the world.”

At the same time, the company is emphasising discipline in scaling. “We should always grow sustainably and not overshoot,” Han said, stressing “a very realistic way of looking at how we grow, not only in your local markets, but also in your neighboring markets.”

He added that expansion decisions can have “an international or global effect,” highlighting the need for careful execution as the brand expands across borders.