Menu Innovations
Starbucks Japan caps summer with Peach Creamy Tea Latte
Starbucks Japan caps summer with Peach Creamy Tea Latte
The drink combines chunks of peach, a creamy base, and black tea
nana's green tea launches desserts as it turns 25
The limited-time menu also introduces the brand's first Mid-Autumn gift box.
McDonald's taps Old Chang Kee for National Day curry burgers
The lineup includes a rendang beef burger and curry-seasoned shaker fries.
Starbucks Reserve Roastery Tokyo unveils second wave of summer menu
The venue will also offer the seasonal ARRIVIAMO BAR APERICENA dining plan.
Pizza Hut Singapore revives Cheesy 7 with five flavours
Five pizza options join the lineup, including Truffle Shroom N Chicken Bacon.
CHAGEE launches new Apple English Breakfast Tea blend in partnership with Tate
The new tea flavour is inspired by a British art collection.
Pepper Lunch launches tender steak
Marks the brand’s first-ever collaboration with Coca-Cola
KFC unveils new era of boneless chicken, store design globally
It is also updating its visual identity, including changes to its bucket design.
Starbucks boosts iced drinks with new Protein Cold Foam across APAC
The rollout includes Brunei, Indonesia, Malaysia, and New Zealand.
The Coffee Bean & Tea Leaf brings Dry Iced Americano to Singapore
The drink comes in two variants, Salted Caramel and Chocolate.
Sushi King launches yakiniku service in Malaysia
The new service will be made available to all its restaurants in the country.
Domino’s Singapore unveils new refreshed branding
The brand is also introducing its first rectangular pizza.
Moonleaf partners with local artist for summer drink launch
The new drink series features passion fruit, strawberry, and lychee fruit teas.
CHAGEE Philippines unveils Jasmine Tieguanyin drinks
A lineup of tea-themed activities and merch will roll out ahead of International Tea Day.
Starbucks unveils The Devil Wears Prada 2 beverage lineup
It introduced a curated lineup of four beverages inspired by the film’s characters.
Starbucks Korea takes ube cheesecake nationwide after strong debut
The dessert was first introduced on 14 April in about 100 locations.
Why is crunch driving QSR product innovation?
Texture signals quality, drives repeat purchase, and shapes delivery strategy.
