Menu Innovations
McDonald’s UAE launches McCrispy burger
McDonald’s UAE launches McCrispy burger
To mark the launch, the brand invites its customers to play the new McCrispy—Unforgettable Crunch game on their app.
3 days ago
Subway UAE, Excellent Hot Sauce capture 'cafeteria culture' in first localised menu
They launched two limited-edition subs and a side dish inspired by the UAE's cafeteria culture.
6 days ago
Luckin Coffee Singapore, Butterbear partner to make Little Butter Latte
They have also added two seasonal drinks to their festive menu.
Pizza Hut SG unveils new Hawaiian Paradise and Carbonara Cheesy Pockets Pizzas
It will be available until 5 January 2025.
Burger King Japan launches new 'KYOTO Whopper'
The new burger features a flame-grilled beef patty topped with a newly innovated “special rice patty.”
KFC Singapore drops new Double Down variation
It will be available from 16 October whilst stocks last.
Chatime revamps Philippine menu in face of ‘boba’ bubble burst
It wants to go beyond just bubble tea by relaunching its smoothie line.
Magnolia Bakery launches new Diwali hampers
The Diwali hampers are available until 30 November.
How can QSR brands cater to the demand for affordable and healthy food options?
Healthy food options are often twice as expensive as regular offerings.
KFC Singapore spends SG$1m on its biggest menu change
The brand did 12 months of R&D to develop its new burgers before its launch.
Marrybrown’s Thailand flavour inspired menu returns
The menu features different Tom Yam chicken flavours.
Luckin unveils new Single Origin Espresso in Singapore
The new beans originated from the Aceh Gayo region in Sumatra, Indonesia.
KFC Singapore introduces new ETC Burger range with upgraded and fresher ingredients
The new range is a product of 12 months of R&D.
Behind Shake Shack Hong Kong’s biggest menu change
The brand said limited-time-only (LTO) delights and new menu launches help keep consumer attention.
Shake Shack Hong Kong permanently adds two LTO faves to the menu
The two menu items were last seen two years ago.
Pizza Hut launches Melts in India to deliver more on-the-go options
It marks the brand’s first entry into a new category in the Indian market.
Marrybrown releases its Ramadan and Hari Raya seasonal menu
The new menu will be available until 28 April.
