Menu Innovations

Burger King Japan launches new 'KYOTO Whopper'

The new burger features a flame-grilled beef patty topped with a newly innovated “special rice patty.”

KFC Singapore drops new Double Down variation

It will be available from 16 October whilst stocks last. 

Chatime revamps Philippine menu in face of ‘boba’ bubble burst

It wants to go beyond just bubble tea by relaunching its smoothie line.

Magnolia Bakery launches new Diwali hampers

The Diwali hampers are available until 30 November. 

How can QSR brands cater to the demand for affordable and healthy food options?

Healthy food options are often twice as expensive as regular offerings.

KFC Singapore spends SG$1m on its biggest menu change

The brand did 12 months of R&D to develop its new burgers before its launch.

Marrybrown’s Thailand flavour inspired menu returns

The menu features different Tom Yam chicken flavours.

Luckin unveils new Single Origin Espresso in Singapore

The new beans originated from the Aceh Gayo region in Sumatra, Indonesia.

Behind Shake Shack Hong Kong’s biggest menu change

The brand said limited-time-only (LTO) delights and new menu launches help keep consumer attention.

Pizza Hut launches Melts in India to deliver more on-the-go options

It marks the brand’s first entry into a new category in the Indian market.

Domino’s Taiwan removes two pizzas permanently from menu 

The brand did not mention any reason for doing so.

Pizza Hut Indonesia introduces the new Pedas Nusantara series for Ramadan

The brand fused its traditional pizzas with local flavours rich in culture.

Shake Shack Hong Kong unveils new macha drink

The new drink was created together with Japanese tea retailer Kitagawa Hanbee.