Menu Innovations
Pepper Lunch launches steak menu with BTS V Coca-Cola collectible tie-up
Pepper Lunch launches steak menu with BTS V Coca-Cola collectible tie-up
Marks the brand’s first-ever collaboration with Coca-Cola
KFC unveils new era of boneless chicken, store design globally
It is also updating its visual identity, including changes to its bucket design.
Starbucks boosts iced drinks with new Protein Cold Foam across APAC
The rollout includes Brunei, Indonesia, Malaysia, and New Zealand.
The Coffee Bean & Tea Leaf brings Dry Iced Americano to Singapore
The drink comes in two variants, Salted Caramel and Chocolate.
Sushi King launches yakiniku service in Malaysia
The new service will be made available to all its restaurants in the country.
Domino’s Singapore unveils new refreshed branding
The brand is also introducing its first rectangular pizza.
Moonleaf partners with local artist for summer drink launch
The new drink series features passion fruit, strawberry, and lychee fruit teas.
CHAGEE Philippines unveils Jasmine Tieguanyin drinks
A lineup of tea-themed activities and merch will roll out ahead of International Tea Day.
Starbucks unveils The Devil Wears Prada 2 beverage lineup
It introduced a curated lineup of four beverages inspired by the film’s characters.
Starbucks Korea takes ube cheesecake nationwide after strong debut
The dessert was first introduced on 14 April in about 100 locations.
Why is crunch driving QSR product innovation?
Texture signals quality, drives repeat purchase, and shapes delivery strategy.
Magnolia Bakery brings back its mango dessert lineup
It features Mango Jamboree, Mango Pudding Parfait, and Mango Vanilla Cheesecake.
Third Wave Coffee launches summer-themed drink range
The new range is called the Beach Packers beverage range.
Indian ice cream legacy brand Giani’s launches premium ice cream bars
The new range aims to respond to changing consumer preferences.
Starbucks Korea brings baseball to menu in KBO partnership debut
Leading the lineup is Baseball Maesil Green Tea.
Texas Chicken Singapore unveils limited-time Chef Bob Ayam Percik
It will be available from 2 April to 13 May.
Starbucks Korea unveils Seoul-exclusive beverages
The drinks are available in the Tall size.
Commentary
Audit ready is no longer enough: What Singapore's SAFE framework means for QSR operators across Asia