Menu Innovations

How can QSR brands cater to the demand for affordable and healthy food options?

Healthy food options are often twice as expensive as regular offerings.

How can QSR brands cater to the demand for affordable and healthy food options?

Healthy food options are often twice as expensive as regular offerings.

KFC Singapore spends SG$1m on its biggest menu change

The brand did 12 months of R&D to develop its new burgers before its launch.

Marrybrown’s Thailand flavour inspired menu returns

The menu features different Tom Yam chicken flavours.

Luckin unveils new Single Origin Espresso in Singapore

The new beans originated from the Aceh Gayo region in Sumatra, Indonesia.

Behind Shake Shack Hong Kong’s biggest menu change

The brand said limited-time-only (LTO) delights and new menu launches help keep consumer attention.

Pizza Hut launches Melts in India to deliver more on-the-go options

It marks the brand’s first entry into a new category in the Indian market.

Pizza Hut Indonesia introduces the new Pedas Nusantara series for Ramadan

The brand fused its traditional pizzas with local flavours rich in culture.

Shake Shack Hong Kong unveils new macha drink

The new drink was created together with Japanese tea retailer Kitagawa Hanbee.

KFC Singapore launches first halal Chicken Bak Kwa menu

The menu will only be available until 22 February.

Subway’s Black Pepper series returns

The series will now include a new snack option.

Brik Oven launches new plant-based menu

The brand created its recipe for Vegan Mozzarella.

Texas Chicken Malaysian new limited-time offer for Lunar New Year

The chain is also releasing its specially designed angpow packets.

Marrybrown releases new Korean-inspired limited-time menu

The new range will be available until 21 January.