Menu Innovations
How can QSR brands cater to the demand for affordable and healthy food options?
How can QSR brands cater to the demand for affordable and healthy food options?
Healthy food options are often twice as expensive as regular offerings.
KFC Singapore spends SG$1m on its biggest menu change
The brand did 12 months of R&D to develop its new burgers before its launch.
Marrybrown’s Thailand flavour inspired menu returns
The menu features different Tom Yam chicken flavours.
Luckin unveils new Single Origin Espresso in Singapore
The new beans originated from the Aceh Gayo region in Sumatra, Indonesia.
KFC Singapore introduces new ETC Burger range with upgraded and fresher ingredients
The new range is a product of 12 months of R&D.
Behind Shake Shack Hong Kong’s biggest menu change
The brand said limited-time-only (LTO) delights and new menu launches help keep consumer attention.
Shake Shack Hong Kong permanently adds two LTO faves to the menu
The two menu items were last seen two years ago.
Pizza Hut launches Melts in India to deliver more on-the-go options
It marks the brand’s first entry into a new category in the Indian market.
Marrybrown releases its Ramadan and Hari Raya seasonal menu
The new menu will be available until 28 April.
Domino’s Taiwan removes two pizzas permanently from menu
The brand did not mention any reason for doing so.
Pizza Hut Indonesia introduces the new Pedas Nusantara series for Ramadan
The brand fused its traditional pizzas with local flavours rich in culture.
Shake Shack Hong Kong unveils new macha drink
The new drink was created together with Japanese tea retailer Kitagawa Hanbee.
KFC Singapore launches first halal Chicken Bak Kwa menu
The menu will only be available until 22 February.
Subway’s Black Pepper series returns
The series will now include a new snack option.
Brik Oven launches new plant-based menu
The brand created its recipe for Vegan Mozzarella.
Texas Chicken Malaysian new limited-time offer for Lunar New Year
The chain is also releasing its specially designed angpow packets.
Marrybrown releases new Korean-inspired limited-time menu
The new range will be available until 21 January.
Commentary
Revolutionizing Asia's QSR Scene: How Indian Brands are Leading the Charge