Hot Palette tackles global growth with tech, consistency
Maintaining product and service standards across borders is key as Pepper Lunch expands into new markets.
As Pepper Lunch pushes into new markets, its parent company Hot Palette faces the challenge of expanding at speed without compromising consistency.
“We are trying to grow rapidly across the globe,” said Yuto Tago, CEO at Hot Palette (Asia Pacific) Pte. Ltd. “So for us, standardisation in product and service is a key success for this brand.”
For a brand operating across diverse regions, enforcing uniform quality in both operations and supply chains remains a top concern. Tago mentioned that Hot Palette is also closely watching the limitations of tech adoption across regions. “There is a lot of good technology in the US, but sometimes it’s difficult for us to apply that technology in Asia,” he noted.
Despite these challenges, the company is moving ahead with aggressive expansion plans. “We plan to open 52 stores in 2025,” Tago said, with new territories including Mongolia and a possible entry into the UAE or Saudi Arabia.
