Join the community
Thought Leadership Centre
Most Read
1. Weekly Global Wrap: Mcdonald's $3 value meal; Gong cha mulls sale; Indian QSRs threatened by LPG supply disruptions 2. Starbucks launches Harry Potter drinks in APAC 3. Restaurants told to rebuild menus for delivery success 4. Asian QSRs experiment with bold campaigns 5. Social Media Wrap: Shake Shack introduces new Za'atar menu; Tealive partners with Malaysian actor for drink launch; Burger King shares Iftar meals with Coca-ColaResource Center
Awards
Mar
24
Events
Event News
Marketing
Asian QSRs experiment with bold campaigns
Pizza Hut, Haidilao, and McDonald’s are challenging conventional wisdom.