Marketing
Tim Ho Wan brings back classic flavours with ‘Nostalgic Dim Sum Series’
Tim Ho Wan brings back classic flavours with ‘Nostalgic Dim Sum Series’
The menu development was overseen by 95-year-old dim sum veteran Fu Sing.
CHAGEE Philippines unveils Jasmine Tieguanyin drinks
A lineup of tea-themed activities and merch will roll out ahead of International Tea Day.
Starbucks unveils The Devil Wears Prada 2 beverage lineup
It introduced a curated lineup of four beverages inspired by the film’s characters.
Domino’s Singapore celebrates 17th anniversary with new meal deal
A portion of the sales will be donated to a charity.
QSR listings cut traffic when location data fails
Outdated hours images and categories cause missed searches and lost store visits.
Starbucks bridges South Korea and Japan with seasonal drink exchange
Each market is offering reinterpretations of the other’s spring drinks.
Dodo Pizza UAE wraps up Ramadan with kids' classes and Iftar meals
The UAE’s Ramadan economy is projected to reach $16.4b in 2026.
Sushi Express Singapore launches limited-time collaborations with The Powerpuff Girls
Limited-edition items include merchandise and themed food.
Starbucks Korea brings baseball to menu in KBO partnership debut
Leading the lineup is Baseball Maesil Green Tea.
Pizza Hut Singapore chases solo diners
The meal may be solo, but the experience is still social.
McDonald’s brings Grimace Shake, exclusive merch to Singapore
The launch also brings back Creamy Mushroom Burgers and Star Potato.
The Waffle Company’s ₹99 deal returns for International Waffle Day
The deal will be available at all outlets across India.
Asian QSRs experiment with bold campaigns
Pizza Hut, Haidilao, and McDonald’s are challenging conventional wisdom.
Starbucks launches Harry Potter drinks in APAC
Exclusive Hogwarts House mugs will hit twelve markets, including Australia and India, for a strictly limited period.
Tealive hits Malaysian grocery shelves with ‘3+1 Fun Packs’
Consumers can pick from milk tea, coffee, or chocolate.
Tim Hortons China celebrates seven years with travel giveaway
The promotion can be entered through Tims China's official WeChat Mini Programme.
Pizza Hut Singapore's Hearty Hawaiian Pizza is back
To mark the occasion, it is offering two special bundles this Valentine's.
Commentary
Beverage first formats are reshaping consumption in India’s QSR market
Evolving kitchen operations are helping QSR brands navigate supply and cost uncertainties