Marketing

Cafe Kitsune partners with Casio to launch vintage watch collection

The watch's design takes inspiration from Parisian architecture.

Cafe Kitsune partners with Casio to launch vintage watch collection

The watch's design takes inspiration from Parisian architecture.

The secret ingredient to viral fast-food marketing campaigns

Burger King Singapore’s head of marketing shares four tips.

Starbucks launches partnership with K-Pop girl group BLACKPINK

The collaboration will feature a themed drink and limited-edition drinkwares

McDonald’s Indonesia targets wedding industry with $230 package

The fast-food giant announced this on its social media recently.

QSRs true north should be data: Yau Chuan

Loob Holdings' marketing leader shares their experience in leveraging data.

Singapore BBQ restaurant gives out discounts base on height difference

You can only compare heights with those ages 21 and up.

Subway Singapore wants customers to walk more with first challenge-based activation

The campaign gives a chance to win cash prizes of up to $3,000.

KFC celebrates 45th year in Singapore with multi-sensory installation

The first 4,500 people visiting the #MEANDMYKFC Installation will get a free two-piece chicken voucher.

Subway Malaysia’s mascot gets spotlight in 3D billboard, exhibits

Sabweh first made his debut across Malaysia with limited-edition Raya packets during the Hari Raya festive season.

Tealive teams up with Nestlé for Kit Kat drink range

The items are featured in the chain’s new concept store.

Jollibee pays tribute to strength, selflessness of mothers in latest video

Inspired by a true story, the video highlights mothers facing various challenges but ensuring their families’ safety and happiness.

Jollibee's latest safety video spotlights “newfound joy” of dining in-store after years of varying restrictions

Also highlighted were the chain’s fully vaccinated store teams and checking of vaccination cards for indoor dining.

Subway Malaysia celebrates family, togetherness during Ramadan in new campaign

It also introduced a new mascot named Sabweh, created by local artist Ernest Ng.

Taco Bell Malaysia selects GrowthOps Asia as marketing partner

The chain seeks to build its digital reputation in the country.

Starbucks partners with K-pop group BLACKPINK to launch exclusive merchandise in Thailand

A portion of the profits from this collection will support healthcare workers who are impacted by COVID-19 through the Thai Red Cross Society.