Marketing
Starbucks Singapore partners with Miffy for new merch launch
Starbucks Singapore partners with Miffy for new merch launch
The collaboration brings in new drinkware and lifestyle accessories.
KFC, R/GA team up to launch ‘Jingle Your Tastebuds’ musical remix
It leverages ‘Sonic Seasoning’ crafted to enhance the flavour of the Parmesan Truffle Chicken.
KOI Thé and Singtel launches pop-up about scam protection
The pop-up educates about protecting oneself against online scams.
Jollibee launches first-ever global loyalty program
The brand has teamed up with Landor to amplify this initiative.
HEYTEA partners with international artist Yayoi Kusama to launch 7 new products
The brand is also sponsoring Kusama’s special art installation.
Pizza Hut Middle East pranks influencers with new ‘frozen pizza’ range
The ‘product’ was made available across select supermarkets.
Pizza Hut Hong Kong introduces spider-shaped cheese sticks for Halloween
The brand is also launching an interactive game to win free garlic bread.
How KFC Singapore’s new marketing director plans to embrace tech
Jaslyn Lam has 18 years of marketing experience under her belt.
Philippine bubble tea brand Moonleaf launches anniversary sale on 3 October
The brand will ofer milk teas for a quarter.
KFC Hong Kong launches fully immersive campaign on Attack on Titan collaboration
Aside from ads, the brand is launching merchandise and a brand activation at its flagship.
India’s Nothing Before Coffee launches $1 anniversary promo
The promo follows the opening of 4 new shops.
Malaysian coffee chain ZUS Coffee announces anniversary tour Made in Malaysia
The event aims to showcase Malaysian culture.
Pizza Hut UAE accepts TikTok content as payment method in new campaign
According to the brand, this is its way to make the benefits of content creation more accessible.
Pizza Hut Hong Kong launches social campaign to promote its limited edition fries
The campaign is based on predicting the next win at the Games.
Luckin Coffee announces brand partnership with Sesame Street
Sesame Street characters will adorn cups, cup sleeves, and paper bags.
KFC Singapore celebrates International Fried Chicken Day with unlimited chicken feast
The eat-all-you-can chicken buffet will be available from 3 to 5 July in select restaurants.
Tealive lights up Kuala Lumpur’s sky with the largest bubble tea cup
The event was Tealive’s way of commemorating the International Bubble Tea Day.
