Marketing

Tam Jai launches Storm Riders collab marketing campaign

The group is launching a series of activities in line with the theme.

KFC Singapore, Mofusand to release CNY merchandise

It features Mofusand keychains, plushies, blind sticker packs, and red packets.

Starbucks Singapore rolls out Year of the Snake collection

It features a selection of drinkware, limited-edition accessories, and Bearista plush.

Starbucks Singapore partners with Miffy for new merch launch

The collaboration brings in new drinkware and lifestyle accessories.

KFC, R/GA team up to launch ‘Jingle Your Tastebuds’ musical remix

It leverages ‘Sonic Seasoning’ crafted to enhance the flavour of the Parmesan Truffle Chicken.

KOI Thé and Singtel launches pop-up about scam protection

The pop-up educates about protecting oneself against online scams.

Jollibee launches first-ever global loyalty program

The brand has teamed up with Landor to amplify this initiative.

HEYTEA partners with international artist Yayoi Kusama to launch 7 new products

The brand is also sponsoring Kusama’s special art installation.

Pizza Hut Middle East pranks influencers with new ‘frozen pizza’ range

The ‘product’ was made available across select supermarkets.

Pizza Hut Hong Kong introduces spider-shaped cheese sticks for Halloween

The brand is also launching an interactive game to win free garlic bread.

How KFC Singapore’s new marketing director plans to embrace tech 

Jaslyn Lam has 18 years of marketing experience under her belt.

KFC Hong Kong launches fully immersive campaign on Attack on Titan collaboration

Aside from ads, the brand is launching merchandise and a brand activation at its flagship.

Pizza Hut UAE accepts TikTok content as payment method in new campaign

According to the brand, this is its way to make the benefits of content creation more accessible.