Marketing

Starbucks partners with K-pop group BLACKPINK to launch exclusive merchandise in Thailand

A portion of the profits from this collection will support healthcare workers who are impacted by COVID-19 through the Thai Red Cross Society.

Starbucks partners with K-pop group BLACKPINK to launch exclusive merchandise in Thailand

A portion of the profits from this collection will support healthcare workers who are impacted by COVID-19 through the Thai Red Cross Society.

KFC Singapore leans in on indulgence with with #SorryNotSorry campaign

The series of ads celebrate the chain’s Cheesy Zinger Double Down and a ten-day only Triple Down burger.

Jollibee spotlights ‘relentless spirit’ of dads in latest Father’s Day campaign

The new video included snippets of real-life fathers who shifted to new endeavors in an effort to sustain their families during the pandemic.

BreadTalk brings back mobile bakery

The Flosssmobile made its debut in May 2020 during the circuit breaker.

McDonald's partners with K-pop group BTS for latest celebrity meal

It will roll out in nearly 50 countries, including Singapore, South Korea, India and the Philippines.

McDonald's Singapore reaches Millennials, Gen Z with ‘Night-In' campaign

The campaign is done in collaboration with agency Leo Burnett.

Foodpanda launches COVID-19 vaccination awareness campaign across Asia

It is also supporting local vaccination programmes in Singapore, Cambodia and the Philippines.

Foodpanda unveils refreshed look across 12 Asian markets

Rollout of branding, marketing campaigns and partner material will be “refreshed progressively” from April 2021.

Jollibee's latest Valentine's ads spotlight love stories amidst lockdown

The chain’s “heart-tugging” ads gain millions of views shortly after release.

Wingstop launches 24-hour digital festival

Customers get free wings with any wing purchase made at participating locations.

Yum China named as retail food sponsor for 2022 Winter Olympics

The company plans to launch a series of Olympic-themed marketing campaigns.

KFC Philippines opens virtual restaurant on “Animal Crossing”

The fast food chain created a virtual version of Colonel Sanders as its main character.

Dahmakan appoints Sphere for rebranding duties as it eyes regional expansion

The Malaysian food delivery startup recently secured US$18m in funding.

Deliveroo Singapore to make virtual deliveries in ‘Animal Crossing'

Players will also receive promo codes for real-life prizes.

Foodpanda Singapore pays tribute to riders with OOH ad campaign

Messages of thanks will be on display across a total of 764 screens around the Lion City.

Subway Singapore pulls April Fools joke with durian sub campaign

Its initial post garnered over 17,000 engagements.