Marketing

KFC India appoints iProspect to handle their media accounts

24 Oct 18

The chicken chain looks to focus on their digital performance marketing.

Pizza Hut Malaysia promotes their Pan Pizza's new recipe with new ‘Passion' campaign

27 Sep 18

The Pan Pizza is said to have a new dough recipe with fuller toppings.

Pizza Hut Hong Kong appoints Ogilvy for its creative account

12 Sep 18

The ad agency made a competitive pitch that aims to promote the brand among millennials.

Weekly Global News Wrap: IHOP's name-change marketing strategy, McDonald's brings 45 children to World Cup, Boston fast casual has robots as cooks

17 Jun 18

Here is a summary of the most interesting QSR news stories of the week from around the world.

Jollibee's Valentine-themed viral videos win at 2018 APAC Effie Awards

23 May 18

The Philippine fast food chain bagged a total of seven trophies for their campaign.

KFC Hong Kong replaces fire with fried chicken in print ads

25 Apr 18

It has teamed up with Ogilvy & Mather to roll out a new campaign for its Hot & Spicy recipe.

McDonald's Japan teams up with Uniqlo to launch a t-shirt range

25 Apr 18

The range consists of four designs in six variations and comes in (men’s) size XS to 4L.

KFC Malaysia's parent company eyes new business model

29 Nov 17

QSR Brands is reportedly planning to open new restaurants as part of its new model.

KFC innovates the brand with new technology, quirky marketing campaigns

11 Oct 17

It is reinventing its image as a youthful brand to engage the millennial consumers.

KFC China launches limited edition Huawei phones in its 30th anniversary

12 Jul 17

Only 5,000 of the phone models are being released.

Starbucks partners with ban.do

5 Jul 17

They will launch a second limited edition collection of drinkware and accessories.

South Korea's Lotteria Co. changes name to Lotte GRS

5 Jul 17

Lotte GRS stands for Lotte Global Restaurant Service.

Burger King announced as the Cannes Lions Creative Marketer of the Year 2017

28 Mar 17

Honoured for creativity across their brand communications.

Burger King Israel is offering an adult toy with its burgers

14 Feb 17

The burger giant is reaching out to adults this Valentine's Day.

Here’s how Starbucks is dominating the China coffee market

8 Jun 16

It’s debuting its maiden international roastery in Shanghai.

Want to find out where Australia's QSR market is at?

23 May 16

Learn more about the state of Australia's quick service and fast casual restaurant industry at the 3rd QSR Media Detpak Conference and Awards...

Marketing

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