Marketing

Inspired by a true story, the video highlights mothers facing various challenges but ensuring their families’ safety and happiness.

Also highlighted were the chain’s fully vaccinated store teams and checking of vaccination cards for indoor dining.

It also introduced a new mascot named Sabweh, created by local artist Ernest Ng.

Recipes include rice balls and bowls.

The chain seeks to build its digital reputation in the country.

A portion of the profits from this collection will support healthcare workers who are impacted by COVID-19 through the Thai Red Cross Society.

The series of ads celebrate the chain’s Cheesy Zinger Double Down and a ten-day only Triple Down burger.

The new video included snippets of real-life fathers who shifted to new endeavors in an effort to sustain their families during the pandemic.

The Flosssmobile made its debut in May 2020 during the circuit breaker.

It will roll out in nearly 50 countries, including Singapore, South Korea, India and the Philippines.

The campaign is done in collaboration with agency Leo Burnett.

It is also supporting local vaccination programmes in Singapore, Cambodia and the Philippines.

Rollout of branding, marketing campaigns and partner material will be “refreshed progressively” from April 2021.

The chain’s “heart-tugging” ads gain millions of views shortly after release.

Customers get free wings with any wing purchase made at participating locations.

The company plans to launch a series of Olympic-themed marketing campaigns.