Marketing

Weekly Global News Wrap: IHOP's name-change marketing strategy, McDonald's brings 45 children to World Cup, Boston fast casual has robots as cooks
17 Jun 18
Here is a summary of the most interesting QSR news stories of the week from around the world.
KFC Hong Kong replaces fire with fried chicken in print ads
25 Apr 18
It has teamed up with Ogilvy & Mather to roll out a new campaign for its Hot & Spicy recipe.
McDonald's Japan teams up with Uniqlo to launch a t-shirt range
25 Apr 18
The range consists of four designs in six variations and comes in (men’s) size XS to 4L.
KFC Malaysia's parent company eyes new business model
29 Nov 17
QSR Brands is reportedly planning to open new restaurants as part of its new model.
KFC innovates the brand with new technology, quirky marketing campaigns
11 Oct 17
It is reinventing its image as a youthful brand to engage the millennial consumers.
KFC China launches limited edition Huawei phones in its 30th anniversary
12 Jul 17
Only 5,000 of the phone models are being released.
Starbucks partners with ban.do
5 Jul 17
They will launch a second limited edition collection of drinkware and accessories.
South Korea's Lotteria Co. changes name to Lotte GRS
5 Jul 17
Lotte GRS stands for Lotte Global Restaurant Service.
Burger King announced as the Cannes Lions Creative Marketer of the Year 2017
28 Mar 17
Honoured for creativity across their brand communications.
Burger King Israel is offering an adult toy with its burgers
14 Feb 17
The burger giant is reaching out to adults this Valentine's Day.
Here’s how Starbucks is dominating the China coffee market
8 Jun 16
It’s debuting its maiden international roastery in Shanghai.
Want to find out where Australia's QSR market is at?
23 May 16
Learn more about the state of Australia's quick service and fast casual restaurant industry at the 3rd QSR Media Detpak Conference and Awards...

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