Marketing

Starbucks partners with K-pop group BLACKPINK to launch exclusive merchandise in Thailand

A portion of the profits from this collection will support healthcare workers who are impacted by COVID-19 through the Thai Red Cross Society.
18 days ago

Starbucks partners with K-pop group BLACKPINK to launch exclusive merchandise in Thailand

A portion of the profits from this collection will support healthcare workers who are impacted by COVID-19 through the Thai Red Cross Society.
18 days ago

KFC Singapore leans in on indulgence with with #SorryNotSorry campaign

The series of ads celebrate the chain’s Cheesy Zinger Double Down and a ten-day only Triple Down burger.
1 month ago

Jollibee spotlights ‘relentless spirit’ of dads in latest Father’s Day campaign

The new video included snippets of real-life fathers who shifted to new endeavors in an effort to sustain their families during the pandemic.
1 month ago

BreadTalk brings back mobile bakery

The Flosssmobile made its debut in May 2020 during the circuit breaker.
1 month ago

McDonald's partners with K-pop group BTS for latest celebrity meal

It will roll out in nearly 50 countries, including Singapore, South Korea, India and the Philippines.
3 months ago

McDonald's Singapore reaches Millennials, Gen Z with ‘Night-In' campaign

The campaign is done in collaboration with agency Leo Burnett.
3 months ago

Foodpanda launches COVID-19 vaccination awareness campaign across Asia

It is also supporting local vaccination programmes in Singapore, Cambodia and the Philippines.
3 months ago

Foodpanda unveils refreshed look across 12 Asian markets

Rollout of branding, marketing campaigns and partner material will be “refreshed progressively” from April 2021.
3 months ago

Jollibee's latest Valentine's ads spotlight love stories amidst lockdown

The chain’s “heart-tugging” ads gain millions of views shortly after release.
5 months ago

Wingstop launches 24-hour digital festival

Customers get free wings with any wing purchase made at participating locations.
1 year ago

Yum China named as retail food sponsor for 2022 Winter Olympics

The company plans to launch a series of Olympic-themed marketing campaigns.
1 year ago

KFC Philippines opens virtual restaurant on “Animal Crossing”

The fast food chain created a virtual version of Colonel Sanders as its main character.
1 year ago

Dahmakan appoints Sphere for rebranding duties as it eyes regional expansion

The Malaysian food delivery startup recently secured US$18m in funding.
1 year ago

Deliveroo Singapore to make virtual deliveries in ‘Animal Crossing'

Players will also receive promo codes for real-life prizes.
1 year ago

Foodpanda Singapore pays tribute to riders with OOH ad campaign

Messages of thanks will be on display across a total of 764 screens around the Lion City.
1 year ago

Subway Singapore pulls April Fools joke with durian sub campaign

Its initial post garnered over 17,000 engagements.
1 year ago