Marketing
QSR listings cut traffic when location data fails
QSR listings cut traffic when location data fails
Outdated hours images and categories cause missed searches and lost store visits.
Starbucks bridges South Korea and Japan with seasonal drink exchange
Each market is offering reinterpretations of the other’s spring drinks.
Dodo Pizza UAE wraps up Ramadan with kids' classes and Iftar meals
The UAE’s Ramadan economy is projected to reach $16.4b in 2026.
Sushi Express Singapore launches limited-time collaborations with The Powerpuff Girls
Limited-edition items include merchandise and themed food.
Starbucks Korea brings baseball to menu in KBO partnership debut
Leading the lineup is Baseball Maesil Green Tea.
Pizza Hut Singapore chases solo diners
The meal may be solo, but the experience is still social.
McDonald’s brings Grimace Shake, exclusive merch to Singapore
The launch also brings back Creamy Mushroom Burgers and Star Potato.
The Waffle Company’s ₹99 deal returns for International Waffle Day
The deal will be available at all outlets across India.
Asian QSRs experiment with bold campaigns
Pizza Hut, Haidilao, and McDonald’s are challenging conventional wisdom.
Starbucks launches Harry Potter drinks in APAC
Exclusive Hogwarts House mugs will hit twelve markets, including Australia and India, for a strictly limited period.
Tealive hits Malaysian grocery shelves with ‘3+1 Fun Packs’
Consumers can pick from milk tea, coffee, or chocolate.
Tim Hortons China celebrates seven years with travel giveaway
The promotion can be entered through Tims China's official WeChat Mini Programme.
Pizza Hut Singapore's Hearty Hawaiian Pizza is back
To mark the occasion, it is offering two special bundles this Valentine's.
Pizza Hut launches fine-dining experiment with acclaimed chef Yanis Yahoui
The chain’s everyday ingredients were the highlights of the menu.
CHAGEE Philippines hits 9 sites as expansion accelerates
Regional pet-friendly milestone marks the brand's entrance into new niche service formats.
Starbucks Korea taps FRIENDS nostalgia with limited-time menu
The promotion runs until 3 February.
McDonald’s Singapore unveils Lunar New Year specials
One of the headline items is the Lohei Treasure Box, priced from $28.80.
Commentary
What Third-Party Auditors Keep Finding in Southeast Asia's Fastest-Growing QSR Markets
Beyond bargains: India's QSR brands leverage efficiencies to develop value.