Marketing

Japanese ramen chain Ichiran launches virtual cooking game
20 Jan 21
It was made with VR game developer Tricol.
Burger King opens rental site for apartment seekers in Japan
20 Nov 20
It lists rentals near the fast food chain’s stores.
Wingstop launches 24-hour digital festival
29 Jul 20
Customers get free wings with any wing purchase made at participating locations.
Yum China named as retail food sponsor for 2022 Winter Olympics
21 Jul 20
The company plans to launch a series of Olympic-themed marketing campaigns.
KFC Philippines opens virtual restaurant on “Animal Crossing”
22 Jun 20
The fast food chain created a virtual version of Colonel Sanders as its main character.
Dahmakan appoints Sphere for rebranding duties as it eyes regional expansion
10 Jun 20
The Malaysian food delivery startup recently secured US$18m in funding.
Deliveroo Singapore to make virtual deliveries in ‘Animal Crossing'
28 May 20
Players will also receive promo codes for real-life prizes.
Foodpanda Singapore pays tribute to riders with OOH ad campaign
23 Apr 20
Messages of thanks will be on display across a total of 764 screens around the Lion City.
Subway Singapore pulls April Fools joke with durian sub campaign
1 Apr 20
Its initial post garnered over 17,000 engagements.
Pizza Hut Hong Kong, IKEA team up to create life-size version of pizza box widget
13 Mar 20
The campaign was done with Ogilvy.
McDonald's Philippines taps digital billboards for ‘Rush Hour' campaign
20 Dec 19
The chain has over 300 franchised stores in the country.
Pizza Hut Malaysia caps ‘The Singing Pizza' campaign with concert
23 Oct 19
The app has more than 20,000 downloads to date.
Starbucks teams up with Rachel Zoe for limited-edition merchandise
25 Sep 19
The collection includes drinkware and accessories in Zoe's signature palm leaf and leopard prints.
KFC Malaysia introduces its first streetwear collection
2 Sep 19
The collection pays homage to the chicken chain’s heritage in the country.
Baskin-Robbins Korea removes controversial ad
3 Jul 19
The ice cream brand’s commercial that featured a child model was met with heavy criticism.
KFC Singapore collaborates Thomas Wee to launch brand-new staff uniforms
28 Jun 19
This marks the first time that the chain will be collaborating with a local fashion designer.
Mekong Capital invests in Vietnam's Pizza 4Ps
15 May 19
It’s the ninth company to receive investment from the fund.
A&W Malaysia eyes 60 locations by end of 2019
14 Feb 19
The brand recently hired Go Communications in a bid to rejuvenate the brand.
McDonald's Singapore launches new campaign for their 40th anniversary
10 Jan 19
The campaign was made in collaboration with advertising agency DDB Group.
KFC India appoints iProspect to handle their media accounts
24 Oct 18
The chicken chain looks to focus on their digital performance marketing.
Pizza Hut Malaysia promotes their Pan Pizza's new recipe with new ‘Passion' campaign
27 Sep 18
The Pan Pizza is said to have a new dough recipe with fuller toppings.
Pizza Hut Hong Kong appoints Ogilvy for its creative account
12 Sep 18
The ad agency made a competitive pitch that aims to promote the brand among millennials.
Weekly Global News Wrap: IHOP's name-change marketing strategy, McDonald's brings 45 children to World Cup, Boston fast casual has robots as cooks
17 Jun 18
Here is a summary of the most interesting QSR news stories of the week from around the world.
Jollibee's Valentine-themed viral videos win at 2018 APAC Effie Awards
23 May 18
The Philippine fast food chain bagged a total of seven trophies for their campaign.
KFC Hong Kong replaces fire with fried chicken in print ads
25 Apr 18
It has teamed up with Ogilvy & Mather to roll out a new campaign for its Hot & Spicy recipe.
McDonald's Japan teams up with Uniqlo to launch a t-shirt range
25 Apr 18
The range consists of four designs in six variations and comes in (men’s) size XS to 4L.
KFC Malaysia's parent company eyes new business model
29 Nov 17
QSR Brands is reportedly planning to open new restaurants as part of its new model.
KFC innovates the brand with new technology, quirky marketing campaigns
11 Oct 17
It is reinventing its image as a youthful brand to engage the millennial consumers.
KFC China launches limited edition Huawei phones in its 30th anniversary
12 Jul 17
Only 5,000 of the phone models are being released.
Starbucks partners with ban.do
5 Jul 17
They will launch a second limited edition collection of drinkware and accessories.
South Korea's Lotteria Co. changes name to Lotte GRS
5 Jul 17
Lotte GRS stands for Lotte Global Restaurant Service.
Burger King announced as the Cannes Lions Creative Marketer of the Year 2017
28 Mar 17
Honoured for creativity across their brand communications.
Burger King Israel is offering an adult toy with its burgers
14 Feb 17
The burger giant is reaching out to adults this Valentine's Day.
Here’s how Starbucks is dominating the China coffee market
8 Jun 16
It’s debuting its maiden international roastery in Shanghai.
Want to find out where Australia's QSR market is at?
23 May 16
Learn more about the state of Australia's quick service and fast casual restaurant industry at the 3rd QSR Media Detpak Conference and Awards...

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