QSRs true north should be data: Yau Chuan

Loob Holdings' marketing leader shares their experience in leveraging data.

Singapore BBQ restaurant gives out discounts base on height difference

You can only compare heights with those ages 21 and up.

Subway Singapore wants customers to walk more with first challenge-based activation

The campaign gives a chance to win cash prizes of up to $3,000.

KFC celebrates 45th year in Singapore with multi-sensory installation

The first 4,500 people visiting the #MEANDMYKFC Installation will get a free two-piece chicken voucher.

Subway Malaysia’s mascot gets spotlight in 3D billboard, exhibits

Sabweh first made his debut across Malaysia with limited-edition Raya packets during the Hari Raya festive season.

Tealive teams up with Nestlé for Kit Kat drink range

The items are featured in the chain’s new concept store.

Jollibee pays tribute to strength, selflessness of mothers in latest video

Inspired by a true story, the video highlights mothers facing various challenges but ensuring their families’ safety and happiness.

Jollibee's latest safety video spotlights “newfound joy” of dining in-store after years of varying restrictions

Also highlighted were the chain’s fully vaccinated store teams and checking of vaccination cards for indoor dining.

Subway Malaysia celebrates family, togetherness during Ramadan in new campaign

It also introduced a new mascot named Sabweh, created by local artist Ernest Ng.

Taco Bell Malaysia selects GrowthOps Asia as marketing partner

The chain seeks to build its digital reputation in the country.

Starbucks partners with K-pop group BLACKPINK to launch exclusive merchandise in Thailand

A portion of the profits from this collection will support healthcare workers who are impacted by COVID-19 through the Thai Red Cross Society.

KFC Singapore leans in on indulgence with with #SorryNotSorry campaign

The series of ads celebrate the chain’s Cheesy Zinger Double Down and a ten-day only Triple Down burger.

Jollibee spotlights ‘relentless spirit’ of dads in latest Father’s Day campaign

The new video included snippets of real-life fathers who shifted to new endeavors in an effort to sustain their families during the pandemic.

BreadTalk brings back mobile bakery

The Flosssmobile made its debut in May 2020 during the circuit breaker.

McDonald's partners with K-pop group BTS for latest celebrity meal

It will roll out in nearly 50 countries, including Singapore, South Korea, India and the Philippines.