Marketing
CHAGEE targets Japan and South Korea in Asia expansion push
CHAGEE targets Japan and South Korea in Asia expansion push
The milk tea brand leans on ‘everyday luxury’ to shift perceptions around tea.
Starbucks Singapore announces Mofusand collaboration
The brand will release new tote bags, drinkware, and other collectables.
Starbucks Singapore expands rewards programme to include Grab orders
The coffee giant is offering double rewards to drive adoption.
Tim Hortons China expands summer menu with new items
It features additional offerings such as yuzu-flavoured drinks, amongst others.
Jollibee marks SG's 60th Nat'l Day with Coca-Cola charm
Customers can grab the co-branded keychain with the $24.50 SG60 meal purchase.
KFC HK, iProspect launch Gundam-themed campaign
KFC’s Causeway Bay store now features Gundam-themed decor.
Pizza Hut Singapore brings back Cheesy 7 line-up for Fantastic Four premiere
The new lineup will be available from 10 July to 7 September.
How is Starbucks Singapore celebrating SG60?
The brand is releasing new merch, new menu items, and bringing back some fan favourites.
Samosa Singh unveils new logo, brand packaging to target younger consumers
The brand will also be updating its menu.
Starbucks Singapore is serving new ube-based drinks
It also launched a limited-edition merch line with Japanese streetwear brand BEAMS.
Pizza Hut Singapore launches first streetwear collection
The collection is inspired by pop culture and trending nostalgic design cues.
Gong cha taps Stray Kids’ Felix as global ambassador
The move is expected to help the brand connect with Gen Zs.
Luckin Coffee SG launches new Coconut & Jelly Latte
The brand has also unveiled its limited-edition keychains, available whilst stocks last.
McDonald’s Singapore, tokidoki to launch new collectable charms
Spicy Chicken McNuggets are also returning to the menu.
Jollibee unveils GameJoy Combos with virtual credits for online games
This combo meal will be available until 15 August.
McDonald’s Singapore opens first McSpicy Museum in Bugis
The brand is gearing up for more promotional activities this month.
Starbucks Singapore launches new menu, merchandise for Summer
Leading the lineup are the new Lychee Osmanthus Cold Brew and Lychee Osmanthus Black Tea.
Commentary
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