Tiong Bahru Bakery enters collaboration with Aussie foodtech firm Forged by Vow
This marks the brand’s first collaboration following its brand refresh.
Tiong Bahru Bakery has announced the launch of “Naughty & Nice”, featuring limited-edition pastries and tongue-in-cheek merchandise in collaboration with Australian foodtech firm Forged by Vow.
Marking its first brand collaboration following its recent brand refresh, “Naughty & Nice” encourages guests to delight in the season.
“The end of the year is when people take a little more time to enjoy the good things. With Naughty & Nice, we wanted to offer something that feels familiar, fun, and a little special — the kind of treat you pick up for a friend, and one for yourself, too,” Matt McLauchlan, General Manager at Tiong Bahru Bakery.
The bakery chain has worked with Forged by Vow, known for creating the world’s first cultured Japanese quail foie gras through cellular agriculture, in creating five limited-edition holiday bakes for the season.
The decadent lineup includes features the rich, savoury flavours of Forged Foie in inventive new forms. The Foie & Gruyère Twist ($6.50) offers a flaky, hand-rolled pastry topped with foie-studded béchamel and Gruyère, finished with sesame seeds and chives for a buttery, savoury delight.
For something heartier, the Foie & Christmas Stuffing Pie ($12) reimagines a holiday classic, pairing creamy foie with mushroom, chestnuts, and golden currants in a golden, buttery crust.
Those with a sweet tooth can indulge in the Mulled Wine Poached Pear & Forged Crème Pâtissière Danish ($6), where spiced red-wine–poached pear meets a foie-infused crème pâtissière atop crisp laminated pastry. Comfort takes centre stage in the Smoky Forged Brown Butter Caramel Shio Pan ($6.50), a soft, salted bread filled with smoky brown-butter caramel, whipped mascarpone, and hazelnut praline.
Rounding off the collection is the Forged Infused Lemon Curd Éclair ($10.50), a bright and zesty creation featuring lemon curd infused with Forged Smoked Quail Spread, topped with citrus gelée, torched Italian meringue, and a hint of raspberry — a perfect balance of indulgence and artistry.
Customers can also expect new Naughty & Nice merchandise, from socks, caps, and keychains to exclusive promotional events.
