Pizza Hut launches fine-dining experiment with acclaimed chef Yanis Yahoui
The chain’s everyday ingredients were the highlights of the menu.
Pizza Hut invited Dubai-based acclaimed chef Yanis Yahoui and eight culinary experts to test the chain’s ingredients through a fine dining experiment in the Middle East.
The pizza chain has chef Yanis hand-pick everyday ingredients and craft a fine-dining tasting menu for eight culinary experts from across the region, a first-of-its-kind Supper Club where every dish was connected by one common element, which the guests had to guess over the course of the evening.
"We wanted our quality ingredients to speak for themselves, so we stripped away the branding and presented them in a new form. By serving them 'out of context,' we challenged culinary experts to see if they could detect 'fast food', or if the finest quality would shine through,” Caroline Wylie, Marketing Manager, Pizza Hut MEA.
The experiment revealed Pizza Hut’s sourcing secrets from the mozzarella that comes from grass-fed cows in New Zealand, vine-ripened tomatoes, locally milled flour, and freshly made dough. Fruits and vegetables are also seasonally-sourced and chopped daily to ensure freshness – all quality standards you'd expect in a fine-dining kitchen.
"Fine dining and Pizza Hut are two worlds that rarely meet, but by bringing them together, we used the element of surprise to communicate our quality message with a fresh approach,” Fausto Pelanti, Head of Marketing, Pizza Hut Middle East, said.
