Marketing
Weekly Global News Wrap: IHOP's name-change marketing strategy, McDonald's brings 45 children to World Cup, Boston fast casual has robots as cooks
Here is a summary of the most interesting QSR news stories of the week from around the world.
Weekly Global News Wrap: IHOP's name-change marketing strategy, McDonald's brings 45 children to World Cup, Boston fast casual has robots as cooks
Here is a summary of the most interesting QSR news stories of the week from around the world.
Jollibee's Valentine-themed viral videos win at 2018 APAC Effie Awards
The Philippine fast food chain bagged a total of seven trophies for their campaign. After pulling the heartstrings of their customers, Jollibee’s...
KFC Hong Kong replaces fire with fried chicken in print ads
It has teamed up with Ogilvy & Mather to roll out a new campaign for its Hot & Spicy recipe.
McDonald's Japan teams up with Uniqlo to launch a t-shirt range
The range consists of four designs in six variations and comes in (men’s) size XS to 4L.
KFC Malaysia's parent company eyes new business model
QSR Brands is reportedly planning to open new restaurants as part of its new model.
KFC innovates the brand with new technology, quirky marketing campaigns
It is reinventing its image as a youthful brand to engage the millennial consumers.
KFC China launches limited edition Huawei phones in its 30th anniversary
Only 5,000 of the phone models are being released.
Starbucks partners with ban.do
They will launch a second limited edition collection of drinkware and accessories.
South Korea's Lotteria Co. changes name to Lotte GRS
Lotte GRS stands for Lotte Global Restaurant Service.
Burger King Israel is offering an adult toy with its burgers
The burger giant is reaching out to adults this Valentine's Day.
Here’s how Starbucks is dominating the China coffee market
It’s debuting its maiden international roastery in Shanghai.
Want to find out where Australia's QSR market is at?
Learn more about the state of Australia's quick service and fast casual restaurant industry at the 3rd QSR Media Detpak Conference and Awards, held on...
