Marketing
McDonald's Singapore reaches Millennials, Gen Z with ‘Night-In' campaign
McDonald's Singapore reaches Millennials, Gen Z with ‘Night-In' campaign
The campaign is done in collaboration with agency Leo Burnett.
Foodpanda launches COVID-19 vaccination awareness campaign across Asia
It is also supporting local vaccination programmes in Singapore, Cambodia and the Philippines.
Foodpanda unveils refreshed look across 12 Asian markets
Rollout of branding, marketing campaigns and partner material will be “refreshed progressively” from April 2021.
Jollibee's latest Valentine's ads spotlight love stories amidst lockdown
The chain’s “heart-tugging” ads gain millions of views shortly after release.
Wingstop launches 24-hour digital festival
Customers get free wings with any wing purchase made at participating locations.
Yum China named as retail food sponsor for 2022 Winter Olympics
The company plans to launch a series of Olympic-themed marketing campaigns.
KFC Philippines opens virtual restaurant on “Animal Crossing”
The fast food chain created a virtual version of Colonel Sanders as its main character.
Dahmakan appoints Sphere for rebranding duties as it eyes regional expansion
The Malaysian food delivery startup recently secured US$18m in funding.
Deliveroo Singapore to make virtual deliveries in ‘Animal Crossing'
Players will also receive promo codes for real-life prizes.
Foodpanda Singapore pays tribute to riders with OOH ad campaign
Messages of thanks will be on display across a total of 764 screens around the Lion City.
Subway Singapore pulls April Fools joke with durian sub campaign
Its initial post garnered over 17,000 engagements.
Pizza Hut Hong Kong, IKEA team up to create life-size version of pizza box widget
The campaign was done with Ogilvy.
McDonald's Philippines taps digital billboards for ‘Rush Hour' campaign
The chain has over 300 franchised stores in the country.
Pizza Hut Malaysia caps ‘The Singing Pizza' campaign with concert
The app has more than 20,000 downloads to date.
Starbucks teams up with Rachel Zoe for limited-edition merchandise
The collection includes drinkware and accessories in Zoe's signature palm leaf and leopard prints.
KFC Malaysia introduces its first streetwear collection
The collection pays homage to the chicken chain’s heritage in the country.
Baskin-Robbins Korea removes controversial ad
The ice cream brand’s commercial that featured a child model was met with heavy criticism.
Commentary
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