Marketing
Wingstop launches 24-hour digital festival
Wingstop launches 24-hour digital festival
Customers get free wings with any wing purchase made at participating locations.
Yum China named as retail food sponsor for 2022 Winter Olympics
The company plans to launch a series of Olympic-themed marketing campaigns.
KFC Philippines opens virtual restaurant on “Animal Crossing”
The fast food chain created a virtual version of Colonel Sanders as its main character.
Dahmakan appoints Sphere for rebranding duties as it eyes regional expansion
The Malaysian food delivery startup recently secured US$18m in funding.
Deliveroo Singapore to make virtual deliveries in ‘Animal Crossing'
Players will also receive promo codes for real-life prizes.
Foodpanda Singapore pays tribute to riders with OOH ad campaign
Messages of thanks will be on display across a total of 764 screens around the Lion City.
Subway Singapore pulls April Fools joke with durian sub campaign
Its initial post garnered over 17,000 engagements.
Pizza Hut Hong Kong, IKEA team up to create life-size version of pizza box widget
The campaign was done with Ogilvy.
McDonald's Philippines taps digital billboards for ‘Rush Hour' campaign
The chain has over 300 franchised stores in the country.
Pizza Hut Malaysia caps ‘The Singing Pizza' campaign with concert
The app has more than 20,000 downloads to date.
Starbucks teams up with Rachel Zoe for limited-edition merchandise
The collection includes drinkware and accessories in Zoe's signature palm leaf and leopard prints.
KFC Malaysia introduces its first streetwear collection
The collection pays homage to the chicken chain’s heritage in the country.
Baskin-Robbins Korea removes controversial ad
The ice cream brand’s commercial that featured a child model was met with heavy criticism.
KFC Singapore collaborates Thomas Wee to launch brand-new staff uniforms
This marks the first time that the chain will be collaborating with a local fashion designer.
Mekong Capital invests in Vietnam's Pizza 4Ps
It’s the ninth company to receive investment from the fund.
A&W Malaysia eyes 60 locations by end of 2019
The brand recently hired Go Communications in a bid to rejuvenate the brand.
McDonald's Singapore launches new campaign for their 40th anniversary
The campaign was made in collaboration with advertising agency DDB Group.
