Marketing
Deliveroo Singapore to make virtual deliveries in ‘Animal Crossing'
Deliveroo Singapore to make virtual deliveries in ‘Animal Crossing'
Players will also receive promo codes for real-life prizes.
Foodpanda Singapore pays tribute to riders with OOH ad campaign
Messages of thanks will be on display across a total of 764 screens around the Lion City.
Subway Singapore pulls April Fools joke with durian sub campaign
Its initial post garnered over 17,000 engagements.
Pizza Hut Hong Kong, IKEA team up to create life-size version of pizza box widget
The campaign was done with Ogilvy.
McDonald's Philippines taps digital billboards for ‘Rush Hour' campaign
The chain has over 300 franchised stores in the country.
Pizza Hut Malaysia caps ‘The Singing Pizza' campaign with concert
The app has more than 20,000 downloads to date.
Starbucks teams up with Rachel Zoe for limited-edition merchandise
The collection includes drinkware and accessories in Zoe's signature palm leaf and leopard prints.
KFC Malaysia introduces its first streetwear collection
The collection pays homage to the chicken chain’s heritage in the country.
Baskin-Robbins Korea removes controversial ad
The ice cream brand’s commercial that featured a child model was met with heavy criticism.
KFC Singapore collaborates Thomas Wee to launch brand-new staff uniforms
This marks the first time that the chain will be collaborating with a local fashion designer.
Mekong Capital invests in Vietnam's Pizza 4Ps
It’s the ninth company to receive investment from the fund.
A&W Malaysia eyes 60 locations by end of 2019
The brand recently hired Go Communications in a bid to rejuvenate the brand.
McDonald's Singapore launches new campaign for their 40th anniversary
The campaign was made in collaboration with advertising agency DDB Group.
KFC India appoints iProspect to handle their media accounts
The chicken chain looks to focus on their digital performance marketing. KFC India has appointed the digital performance agency iProspect to handle...
Pizza Hut Malaysia promotes their Pan Pizza's new recipe with new ‘Passion' campaign
The Pan Pizza is said to have a new dough recipe with fuller toppings.
Pizza Hut Hong Kong appoints Ogilvy for its creative account
The ad agency made a competitive pitch that aims to promote the brand among millennials.
Weekly Global News Wrap: IHOP's name-change marketing strategy, McDonald's brings 45 children to World Cup, Boston fast casual has robots as cooks
Here is a summary of the most interesting QSR news stories of the week from around the world.
