HEYTEA partners with international artist Yayoi Kusama to launch 7 new products
The brand is also sponsoring Kusama’s special art installation.
HEYTEA has announced its partnership with Japanese artist Yayoi Kusama to bring the Life of the Pumpkin Recites, All About the Biggest Love for the People" art installation to Shanghai.
This exhibition features Kusama's largest pumpkin sculpture to date—a 10-meter-tall installation adorned with her signature polka dots. Embodying themes of love, unity, and peace, the sculpture will be unveiled at Shanghai's North Bund from 12 November 12 to 17 November 2024.
The partnership will also see the brand launch seven new menu items under the theme “Adding a Touch of BOBO to the World”.
HEYTEA is launching seven BOBO tea series products, including th return of Supreme Brown Sugar Bobo Milk (Original), Soybean Pudding Bobo Milk, Mango Grapefriut Boom, Duo Matcha Buffalo Milk and more. Each beverage will feature exclusive, limited-edition packaging inspired by Kusama's art, including limited-edition drink cups adorned with collaborative designs that blend Kusama's polka dots with HEYTEA's aesthetic, artfully designed paper bags and cup sleeves featuring whimsical illustrations.
Additionally, HEYTEA stores worldwide will offer a range of specially crafted merchandise. These include exclusive keychains and mugs that encapsulate the artistic spirit of the partnership. These items will be available as exclusive gifts during the promotional period.
