HEYTEA
HEYTEA is a Chinese tea drink chain which first opened in 2012 in Jiangbianli, Guangdong, China. With its mission and vision of "Drive Quality, Spark Joy" HEYTEA is committed to rejuvenating Chinese traditional tea culture and making high-quality tea products available to all consumers. In 2018, HEYTEA expanded its reach internationally, beginning its globalisation strategy. Currently, HEYTEA has more than 3,000 stores worldwide.
HEYTEA partners with international artist Yayoi Kusama to launch 7 new products
HEYTEA partners with international artist Yayoi Kusama to launch 7 new products
The brand is also sponsoring Kusama’s special art installation.
HEYTEA opens first concept store in Myeongdong, Seoul
The concept was inspired by the Chinese literature "Lofty Mountains and Flowing Streams.”
HEYTEA opens in South Korea as it pushes for more Asia market entry
The brand has been accelerating its expansion since 2023.
