HEYTEA secures Halal certification in Malaysia
To mark the certification, HEYTEA held a nationwide "Halal Day," offering free drinks.
Chinese tea chain HEYTEA has received Halal certification from the Department of Islamic Development Malaysia (JAKIM).
To mark the certification, HEYTEA held a nationwide "Halal Day" on 7 November, offering free drinks.
The promotion coincided with a surge in activity on the HEYTEA app, which reached the top of Malaysia’s App Store Food & Drink category on the same day.
HEYTEA continued the celebration through 20 November with app-based member rewards, including 1,000 free-drink vouchers released daily from 8 to 13 November and a points-for-discount redemption campaign from 14 to 20 November.
Since launching in Malaysia in December 2023 with its first outlet at The Exchange TRX in Kuala Lumpur, HEYTEA has expanded to 15 stores across Kuala Lumpur, Johor, Penang, Pahang, and Selangor, focusing on key commercial and high-traffic retail areas.
