Brand Marketing
HEYTEA partners with international artist Yayoi Kusama to launch 7 new products
HEYTEA partners with international artist Yayoi Kusama to launch 7 new products
The brand is also sponsoring Kusama’s special art installation.
Philippine bubble tea brand Moonleaf launches anniversary sale on 3 October
The brand will ofer milk teas for a quarter.
Pizza Hut Hong Kong launches social campaign to promote its limited edition fries
The campaign is based on predicting the next win at the Games.
Luckin Coffee announces brand partnership with Sesame Street
Sesame Street characters will adorn cups, cup sleeves, and paper bags.
Increased competition challenges bubble tea brands
Henry Wang, president of La Kaffa International identifies three major challenges.
How Guzman y Gomez Singapore defines guest experience
GYG Singapore’s Josh Bell said this definition evolves as consumer habits change.
How Pizza Hut Taiwan captures consumer interest for decades
The brand has been known for amazing pizza flavours like Durian and stinky tofu.
Why Potato Corner aimed to be a more ‘younger’ brand
The brand has been in the market for over 30 years
Tealive lights up Kuala Lumpur’s sky with the largest bubble tea cup
The event was Tealive’s way of commemorating the International Bubble Tea Day.
