Press photo. /Pizza Hut.
Pizza Hut Hong Kong launches social campaign to promote its limited edition fries
The campaign is based on predicting the next win at the Games.
Pizza Hut Hong Kong launched the “Frenchie Predictions” social series to promote their limited-edition ‘Torch Fries’ side dish.
The Torch Fries are French fries and potato wedges wrapped in a garlic-infused oil-coated tortilla cone to emulate the Torch in this year’s Games.
In the series, Hong Kong’s favourite Pizza brand has enlisted the help of a charming French Presenter and his trusty fortune teller companion, a French Bulldog called ‘Baguette’, to predict whether it’s Gold, Silver or Bronze for Hong Kong’s athletes at the Games.
Baguette is given the responsibility of choosing between different Pizza Hut pizza boxes containing the ‘Torch Fries’ to determine the medal and outcome for the city’s most loved and supported athletes including Cheung Ka-long, Siobhan Haughey and Vivian Kong.
The latest campaign is forged from the partnership between Pizza Hut and creative agency Edelman Hong Kong.
“The Games always grips the city and we didn’t want to let this pass. When you’re not an official sponsor you always need to get more innovative about how you show your support, and our limited-edition Torch Fries and Frenchie Predictions campaign does exactly that – in a playful and fun way,” said Renee Chan, Director of Customer Experience and Marketing, Pizza Hut Hong Kong.
The limited-edition "Torch Fries" is available from July 26 to August 11.
