Potato Corner sizes stores to match sales potential
Right-sizing store formats is key to balancing rapid expansion with profitability.
As Potato Corner ramps up its expansion across the Philippines, the brand is taking a calculated approach to store growth by matching store size with location-specific sales potential.
“There remains to be a balance between quick expansion and ensuring that the profitability and the essence of the brand does not get lost in this very fast expansion that we're doing,” said Joey Alvero, Chief Operations Officer at Potato Corner.
“We purposely made use of tools that will allow us to clear the market and ensure that we build the right size of store, maximising the sales potential and brand potential of each and every store,” Alvero said. “If there's a location that can allow us to generate bigger sales, then we will build a bigger store model.”
Beyond expansion, the company continues to focus on understanding evolving customer demands. “They are very particular about first having sort of a community that they belong to,” Alvero said. “Products have to be experiential. It should be personalised… focused and targeted to their particular need.”
Potato Corner is also exploring AI integration and maintaining its focus on flavor and innovation. Its 2024 roadmap, dubbed “OMG,” stands for Operational efficiency, Market leadership, and Geographical acceleration.
