Press photo. /Tealive
Tealive lights up Kuala Lumpur’s sky with the largest bubble tea cup
The event was Tealive’s way of commemorating the International Bubble Tea Day.
Tealive transformed the 48-storey TSLaw Tower into the largest bubble bubble tea cup to celebrate International Bubble Tea Day on 30 April.
An LED display lit up Kuala Lumpur’s skyline as TSLaw Tower’s facades became a virtual display of the largest bubble tea cup ever seen here. The facades each measured 185 metres high and are 40 metres and 36 metres wide. Meanwhile, the two other facades sported the new tagline “Brewing Positivity”.
The biggest bubble tea cup was displayed on Elevations 1 and 2 (total visible space 500px (W) x 1100px (H)) of the tower, whilst its new tagline is on Elevations 3 and 4 (total visible space 600px (W) x 870px (H)).
“Whilst we continue to make great strides these last seven years, we want to strengthen our customer’s attachment to the brand. So, we took a moment to ask ourselves who we really want to be and why we exist as an organisation. Our tea lovers have often looked forward to our ‘Breakthrough’ Campaigns. Now, we’re ready to excite them further with new tastes and frontiers as we look to create and stir up a positive atmosphere and mindset in everything we do. So, to all our loyal supporters, stay tuned for us in Brewing Positivity,” Bryan Loo, founder and CEO of brand owner Loob Holding Sdn Bhd said.
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In line with the new tagline came the introduction of Tealive’s new mascot, Bru, a character with a Boba in a milk tea as a head. According to Loo, Bru is an icon with a quirky, funky character who counters negative vibes with his wise mind and edgy personality.
Tealive also launched a new range called Mega Pearl Peach Paradise drinks, a refreshing balance of sweet Peach Oolong Tea taste and Tealive’s chewy pearls, and this time in mega size. Three new drinks launched in conjunction with this campaign are Mango Peach Oolong Tea, Bang Bang Peach Oolong Tea Latte, and Peach Oolong Milk Tea.
The event also saw over 1,000 drinks as well as 600 Tealive Wall’s ice cream and OATSIDE given away for free, while the weekend crowd were entertained by special dance performances by Tealive’s tearistas as well as the opportunity to guess the Mystery Bru with Warner Music celebrities.
