Pizza Hut Middle East pranks influencers with new ‘frozen pizza’ range

The ‘product’ was made available across select supermarkets.

Pizza Hut Middle East pranked several influencers when it launched its supposedly new ‘frozen pizza’ range.

However, upon opening the box, it was empty save for a note of apology saying that the brand serve its pizzas fresh.

“Sorry, we don’t do frozen pizzas. Our dough is freshly made every single day. But don’t worry, here’s a voucher to get a fresh one on our app,” the note said.

Augusto Correia, Creative Director at Publicis Dubai, explained that the idea came to life because of the assumption that Pizza Hut’s dough was pre-made and frozen.

It then became clear to us that we needed to prove the public wrong with something just as surprising as the fact itself. So, the reason behind the stunt wasn’t just about poking fun—it was a way of cutting through the noise and debunking a common misconception about the Quick Service Restaurants industry,” Correia said.

The frozen pizza stunt is part of a larger effort to educate customers whilst reinforcing the brand’s dedication to quality. Pizza Hut is proving that they can make the conversation around quality not only informative but fun through their new platform ‘What’s in the Box’––which aims to shed light on their fresh dough which is prepared daily, their freshly made sauce, the fact that every pizza is made to order, and other quality practices such as ingredient sourcing and partnerships.

“In today’s world, consumers are overwhelmed with information, especially around food quality. We wanted people to be engaged. This stunt allowed us to showcase our commitment to freshness. When people are surprised, they pay attention—and they remember,” Beverley D’Cruz, General Manager at Middle East and Pakistan at Pizza Hut said.