KFC HK, iProspect launch Gundam-themed campaign
KFC’s Causeway Bay store now features Gundam-themed decor.
KFC Hong Kong has teamed up with iProspect to roll out its “Take a Break. Enjoy the Endless Crispy” campaign, marking the 30th anniversary of the Gundam Wing: Endless Waltz anime.
The fast-food chain has rebranded its flagship Causeway Bay outlet with Gundam-themed decor, featuring scenes from the anime and life-sized displays. Food is being served in limited-edition packaging.
The campaign also includes seven exclusive merchandise items, including a Wing Gundam Zero container bucket with a 3D design and built-in lighting. Other products include a wireless charger, a multi-purpose table mat, and a card holder.
To drive engagement, fans are being encouraged to share how they incorporate the themed merchandise into their daily routines.
Winners of the user-submitted content contest will receive prizes, including a trip to Japan and tickets to the Osaka Expo.
The campaign runs from 3 July to 13 August across Hong Kong and Macau.
